Framing a winning data monetization strategy and navigating the challenges

Many forward-looking organizations are realizing the importance of their data and are looking for ways to monetize it.

This is due to the growing demand for data-driven insights and the increasing use of data in decision-making across all industries.

It is important to recognize that data monetization is not a technology project, but rather a business strategy. Join us to deep dive into the variety of challenges to consider when developing a data monetization strategy, including technological and business difficulties. Our speakers will share their insights on how to focus on incremental value creation guided by a comprehensive data monetization strategy and what organizations must evaluate to ensure they fit for purpose when bringing commercialized technologies and leveraging data from multiple sources to win data monetization strategy.

1. Recognize that data monetization is not a technology project, but a strategic business initiative:
   Why and how we bring data monetization strategy through use cases
   
2. Focus on incremental value creation and have data infrastructure that accommodates data requirements:
   Unleash potentials values for customers with data-driven approach to enhance company’s growth, customer experience, operation cost and digitalization
   
3. Evaluate commercial technologies and business challenges when developing a data monetization strategy:
   Learn how we identify valuable data assets and assess which data can be monetized and understand its potential value to external parties to generating insights or informing decisions.

Itthipat Limmaneerak
Partner, Financial Services Advisory, Data and Technology
KPMG in Thailand

Itthipat is a Partner at KPMG’s Financial Services in Thailand. Itthipat has extensive over 18-year experience in front-line project management in various scales of finance, data and technology implementations from front-middle-back offices in particular data-intensive applications in support of customer services and call center platform in Insurance business. His focus is on data monetization and analytics engineering technologies to streamline data operationalization.

Matt Crane
Partner, Deal Advisory
KPMG in Thailand

Matt has over 10 years of advisory experience, supporting corporates understand and address complex challenges across strategy, operations and cash flow as well as a number of Private-Equity owned businesses. He has led successful cash improvement programmes across EMEA, the US and Asia-Pacific. Matt works closely with clients to support delivery of sustainable value improvements. His collaborative style is critical to achieving the broad organisational support for change, which is critical to the sustained delivery of benefits. Prior to consulting, Matt spent 1 year working in corporate banking at Lloyds TSB working within the relationship management team to support corporate clients.

Panachit Kittipanya-ngam, Ph.D.
CEO and Co-Founder of ZTRUS, a Thai startup providing automatic data entry service with OCR (Optical Character Recognition) and AI-based cognitive templates designed for various types of documents.

ZTRUS

Panachit is a technology business builder. He used to be a researcher in Institute for Infocomm Research, A*Star, Singapore, focusing on commercializing emerging technologies in Singapore Tech ecosystem. He moved back to Thailand to work for True Corporation in True Innovation Center to support and strengthen Thailand Innovation Ecosystem from corporate side. Then he turned to work for Electronic Government Agency as director of innovation driving on digital transformation via public policies and implementation such as Open Data, Big Data, Design thinking and Agile Development in government environment before becoming an entrepreneur. He was elected to be a president of Thailand Tech Startup Association.