Adapt or be left behind — AI is now a core driver of how organizations attract, engage, and serve their customers. Expectations are rising quickly, and companies need customer engagement systems that can learn, predict, and respond in real time. By enhancing CRM with generative AI, agentic AI, and data‑driven automation, enterprises can unlock new ways to personalize experiences, streamline workflows, and create meaningful business impact. In this seminar, KPMG and Microsoft will explore the market shifts shaping the future of customer engagement, highlight emerging opportunities, and demonstrate practical AI‑powered scenarios that show how modern organizations can thrive in this new era.
Agenda
1:00 p.m. | Registration |
1:30 p.m. | Welcome and opening |
1:40 p.m. | Reimagine the Enterprise: Transforming Customer Engagement with Agentic AI |
2:00 p.m. | Sales & Customer Service Journey Transformation |
2:30 p.m. | Break and refreshments |
2:50 p.m. | Copilot and AI Agent with CRM |
3:30 p.m. | B2B AI use case |
3:50 p.m. | Closing and Q&A |
4:00 p.m. | Event ends |
Event details
Language | Thai |
Audience | Sales leaders, Service leaders, CRM teams, Customer engagement teams, Supporting IT teams |
Date | Friday 3 April 2026 |
Location | Microsoft Head Office in Bangkok, 35th Floor, One Bangkok Tower 4, No.195 Wireless Road, Lumpini, Pathumwan, Bangkok 10330 (Map) |
Registration | Please register before Thursday 2 April 2026 by clicking here. The onsite session at Microsoft Thailand’s office is limited to 30 participants on a first-come, first-served basis – a maximum of two people per company. |
Contact | If you have any questions about the event or registration, please contact Khun Kanthika Bijaisoradat, email: kanthika1@kpmg.co.th |
Speakers
Itthipat Limmaneerak
Partner, Technology Consulting
KPMG in Thailand
Thosapon Mengweha
Director, Technology Consulting
KPMG in Thailand
Pongthorn Sangkaphet
Digital Solution Engineer, Specialising in Microsoft 365 Copilot
Microsoft Thailand