Ethical use of data
It is no big revelation that knowledge about us can be used to exert power over us. But today, this point is even more true and more relevant. With the evolution of data science and algorithmic prediction, we are prodded and influenced in countless ways.
Entrusting organisations with so much information about themselves also makes customers vulnerable. If organisations are careless with such information, customers are at risk of identity theft and cyber fraud. If organisations are aggressive with such information, customers suffer intrusions into their privacy. The rights of customers may even be violated when algorithms fed with their information inappropriately discriminate against them.