The transport sector contributes over a quarter of the UK’s carbon emissions with road emissions representing over 90%. To make real and impactful change to the sector, transport needs to not only rapidly decarbonise but also do so in a way that ensures more people are able and willing to make use of new, decarbonised transport solutions.
Currently, there are stark differences in how different segments of the population are using, or not using transport systems. There are a myriad of ways the current system is excluding potential users and as a result, missing out on critical revenue and leaving significant parts of the population behind.