-ENDS-
One Poll, a member of the British Polling Council, surveyed 3000 UK consumers online between June 10 and 13 for KPMG UK. The questions posed were as follows. Questions posed to 3000 unless stated otherwise.
Thinking about your monthly essential costs (i.e. mortgage/rent, utilities, fuel, food, medicine, etc.) and your remaining discretionary spending budget (including savings), how secure or insecure do you currently feel about your financial security?
- 58% Secure
- 18%: Neither secure nor insecure
- 22% Insecure
- 2%: Prefer not to say
Which, if any, of the following best describes your current financial situation? [Select best match]
- 12%: Confident - I am able to spend freely each month on whatever you choose
- 38%: Comfortable - I able to spend freely each month, but have to plan larger purchases
- 31%: Managing - I budget discretionary spending each month
- 14%: Impacted – I am having to limit or cut discretionary spend to pay for essential costs
- 3%: Troubled – I am unable to pay essential bills or incurring debt in order to do so
- Prefer not to say: %
Do you think the health of the UK economy of currently improving or worsening?
- 51%: Worsening
- 25%: Staying the same
- 17%: Improving
- Not sure: 7%
To 1521 selecting ‘worsening’: What is currently making you feel that the UK economy is worsening? [Select all that apply]
- 79%: The cost of groceries.
- 74%: The cost of household utilities
- 42%: Your general perception based upon the state of public services where you live
- 38%: Your general perception based upon what you read/hear in media/social media
- 22%: Your general perception based upon what friends and family tell you
- 22%: Your rent or mortgage cost has recently risen
- 17% You thought interest rates would fall by more than they currently have
- 13%: Your job feels more at risk
- 12%: You’re finding it harder to secure work / business
- 9%: Your fixed-term mortgage deal ends (in the second half of 2025) and a new deal will cost more
- 4%: Other
- Not sure: 1%.
To 1521 selecting ‘worsening’: Which, if any, of the following is your perception about the current health of the UK economy making you do? [Select all that apply]
- 51%: Reduce monthly spending on everyday items
- 36%: Save more as a contingency
- 35%: Defer making big ticket purchases
- 20%: Be less inclined to leave your current employment
- 19%: None of the above
Comparing your monthly discretionary spending over the past three months (Dec, Jan, Feb) to the three months previous (Nov, Oct, Sept), which, if any, of the following have you been spending LESS or MORE on? [Select all that apply]
- Eating out: Less 38% / More 9%
- Takeaway food: Less 33% / More 6%
- Clothes & footwear: Less 31% / More 10%
- Drinking out: Less 29% / More 5%
- Live entertainment (e.g. cinema, gig, theatre tickets): Less 23% / More 6%
- Groceries: Less 22% / More 31%
- Beauty products (e.g. make-up): Less 17% / More 5%
- Beauty services (e.g. pedicure): Less 15% / More 5%
- Recreational (non-commuting) vehicle / public transport use: Less 13% / More 6%
- TV (Satellite, cable, streaming) or Music services: Less 12% / More 11%
- Gym or fitness classes: Less 12% / More 6%
- Health services (e.g. massage): Less 11% / More 6%
- Health products (e.g. vitamins or protein powder): Less 11% / More 11%
- Mobile phone contract: Less 9% / More 10%
- Children’s clothing and accessories: Less 7% / More 10%
- Pet food and products: Less 6% / More 11%
- None of the above: Less 26% / More 38%
- Prefer not to say: Less 3% / More 3%
Comparing when you were shopping over the past three months (Dec, Jan, Feb) to the three months previous (Nov, Oct, Sept), which, if any, of the following did you do LESS or MORE of? [Select all that apply]
- Buying full-price branded produce: Less 21% / More 6%
- Shopping online: Less 21% / More 14%
- Shopping in-store: Less 13% / More 16%
- Using credit card(s) when making purchases: Less 13% / More 11%
- Buying own brand / value products: Less 10% / More 22%
- Using buy now pay later when making purchase: Less 10% / More 8%
- Using retailer loyalty schemes to get lower prices: Less 9% / More 22%
- Buying lower-cost branded produce: Less 9% / More %
- Buying promotional or discounted items: Less 9% / More 23%
- Shopping at a lower-cost retailer: Less 8% / More 20%
- Buying pre-owned goods: Less 8% / More 13%
- Buying products or services due to their sustainable or ethical credentials: Less 9% / More 8%
- None of the above: Less 33% / More 30%
In the past three months which, if any, of the following ‘big ticket’ items have you spent money on? [Select all that apply]
- 25%: Holiday(s)
- 15%: Minor home improvements (e.g. painting of one room)
- 14%: Home appliances (e.g. fridge or washing machine)
- 13%: Personal technology (e.g. a computer or smart watch)
- 11%: Home electronics (e.g. TV or sound system)
- 11%: Furniture (e.g. a sofa or dining table)
- 11%: Mobile phone
- 11%: Major improvements (e.g. extension or wide-scale redecorating) to your current home
- 6%: A brand-new car
- 6%: A used car
- 4%: Moved home
- None of the above: 40%
In the next three months which, if any, of the following ‘big ticket’ items do you plan to spend money on? [Select all that apply]
- 30%: Holiday(s)
- 16%: Minor home improvements (e.g. painting of one room)
- 11%: Personal technology (e.g. a computer or smart watch)
- 11%: Home appliances (e.g. fridge or washing machine)
- 10%: Major improvements (e.g. extension or wide-scale redecorating) to your current home
- 10%: Furniture (e.g. a sofa or dining table)
- 9%: Mobile phone
- 9%: Home electronics (e.g. TV or sound system)
- 6%: A brand-new car
- 6%: Moving home
- 5%: A used car
- None of the above: 39%
Over the past three months, which, if any, of the following have been your top purchasing drivers when buying everyday items? [Select up to three]
- 65%: Price
- 50%: Quality
- 29%: Convenience
- 20%: Loyalty benefits
- 16%: Health benefits
- 12%: Environmental sustainability
- 11%: Customer experience
- 6%: Data privacy
- 5%: Other ethical considerations
- None of the above: 4%
- Don’t know / None in particular: 7%
Over the past three months, which, if any, of the following have been your top purchasing drivers when buying one-off larger purchases? [Select up to three]
- 51%: Price
- 43%: Quality
- 19%: Convenience
- 13%: Loyalty benefits
- 12%: Customer experience
- 10%: Environmental sustainability
- 9%: Health benefits
- 6%: Data privacy
- 5%: Other ethical considerations
- None of the above: 10%
- Don’t know/ None in particular: 14%
Spending this summer :
This summer, are you? [select one]
- 34%: Holidaying in the UK
- 21%: Holidaying abroad
- 15%: Holidaying both abroad and in the UK
- N/A – I’m not going on holiday this summer: 30%
To 887 consumers not going on holiday this summer: If you are not having a holiday this summer, why is this? [Select best match]
- 41%: I can’t afford to take a holiday at all this year
- 23%: I don’t want to go on holiday this year
- 11%: I will holiday later this year instead
- 6%: I’ve already taken a holiday this year
- 4%: I’ve already taken a holiday this year, and will take another but after the summer
- 15%: None of the above
To 2113 consumers going on holiday this summer: Compared to your last equivalent holiday, have you done or will you do any of the following instead to reduce the cost of your summer holiday this year? [Select all that apply]
- 20%: Holiday for less nights
- 19%: Go self-catering
- 17%: Fly with a lower cost airline
- 16%: Control overall cost by booking an all-inclusive, half-board, or full-board, deal
- 14%: Book joint accommodation with friends or family
- 14%: Stay in a lower star rating hotel
- 13%: Book a last-minute holiday deal
- 11%: None of the above
- N/A – I will be spending around the same on this year’s summer holiday: 21%
- N/A - I am choosing to spend more on this year’s holiday: 5%
To 1053 people with school-age children: will you be taking your children on holiday during term-time, in order to avoid/limit peak summer holiday travel costs? [Select one]
- 38%: No, we will holiday during school holidays
- 33%: Yes, for part of the holiday duration.
- 20%: Yes, for the whole holiday duration.
- 7%: Not sure yet.
- 1% prefer not to say.
To 2113 consumers going on holiday this summer: For your summer holiday, will you be buying any of the following items new? [Select all that apply]
- 41%: Clothing
- 41%: Toiletries (inc. suncream)
- 25%: Footwear
- 20%: Children’s clothing
- 19%: Beauty products
- 18%: Accessories
- 16%: Children’s footwear
- 14%: Children’s accessories
- 13%: Luggage
- 12%: Personal electronics (e.g. earbuds, tablet)
- 10%: Sports equipment
- None of the above: 23%
With the budget available to you, how will you prioritise summer related spending this year? [Select up to three]
- 32%: Holiday(s)
- 29%: UK days out
- 21%: Eating out
- 16%: Clothing / Footwear / Accessories
- 16%: Entertaining friends and family at your home
- 13%: Events and ticketed experiences
- 11%: Drinking out
- 10%: Garden accessories / garden furniture
- 7%: Beauty products and treatments
- 13%: Not sure
- 16%: N/A – I won’t be spending anything on summer goods/ experiences this year
For media enquiries, please contact:
Steven Reilly-Hii,
Media Relations Manager (Consumer and Retail), KPMG UK,
steven.reilly-hii@kpmg.co.uk
About KPMG:
KPMG LLP, a UK limited liability partnership, operates across the UK with approximately 17,000 partners and staff. The UK firm recorded a revenue of £2.99 billion in the year ended 30 September 2024.
KPMG is a global organisation of independent professional services firms providing Audit, Legal, Tax and Advisory services. It operates in 143 countries and territories with more than 275,000 partners and employees working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients.
