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      "Hiring intentions have weakened significantly across the labour market and we expect this to persist over the coming months. However, some sectors are set to face a double whammy with the rise in National Insurance contributions, in addition to an increase in the National Living Wage in April. The hospitality and retail sectors are expected to be disproportionately affected by rising costs, as they employ a higher proportion of lower-wage workers. 

      “Pay growth increased to 5.9% in December; however, we expect a steady downward trend over the coming months. Demand for staff has declined, with vacancies remaining at close to pre-COVID levels. Additionally, there has been a marked improvement in the availability of workers. We expect this to constrain pay pressures and for wage growth to fall closer to 3% by the end of 2025.

      “Unemployment was unchanged at 4.4% in the three months to December. We anticipate a modest increase in unemployment this year as firms seek to cut costs as a result of the rising cost burden. However, with economic conditions expected to improve gradually, the unemployment rate could average around 4.5% this year, marginally up from 4.3% in 2024.”


      Yael Selfin

      Vice Chair and Chief Economist

      KPMG in the UK

      -ENDS-

       

      For media enquiries, please contact:

      Gerard Swinley, Corporate Communications
      Tel: +44 (0) 20 3078 3948
      Mob: +44 (0) 7510 375540
      Email: 
      gerard.swinley@kpmg.co.uk

      KPMG Press Office
      Tel: +44 (0) 207 694 8773

       

      Notes to Editors:

      About KPMG

      KPMG LLP, a UK limited liability partnership, operates across the UK with approximately 17,000 partners and staff. The UK firm recorded a revenue of £2.99 billion in the year ended 30 September 2024.

      KPMG is a global organisation of independent professional services firms providing Audit, Legal, Tax and Advisory services. It operates in 143 countries and territories with more than 275,000 partners and employees working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients.