Commenting on Ofcom’s investigation into the supply of cloud infrastructure services in the UK and its decision to refer the UK cloud market to the CMA for further investigation, Adrian Bradley, Head of Cloud Transformation at KPMG UK, said:
“The entire UK cloud market is worth far more to our economy than the £15bn we spend on cloud service providers. It underpins the leading edge of technology for many enterprises in both public and private sectors. Cloud is the main route to access capabilities like generative AI or high-quality analytics capabilities and it’s quick and scalable to use, so choice is critical.
“The fact that public cloud runs as a utility model, that lets users pay by the hour, has opened cost-effective access to technology capabilities which have fuelled the digital revolution. There are commercial trade-offs to secure access to these capabilities, just as there are with non-public cloud alternatives to the hyperscalers, such as identifying the right combinations of cloud and non-cloud consumption to deliver best value for any given enterprise. Whatever the outcome of the CMA inquiry, organisations need to better understand and manage the costs of cloud to secure value from their investments.”
