KPMG in the UK’s latest report into energy saving trends, part of its Consumer Pulse survey, finds:
- Two fifths (41%) of households say they are looking at longer term measures to improve energy efficiency – up from 36% in April
- This is as utility bills remain the biggest deterrent for spending on non-essential items, with 47% of respondents selecting this over food, transport, and mortgage costs
- Over three quarters of bill payers (77%) are actively trying to save more energy in their home - with 85% saying this is for financial reasons
New research from KPMG in the UK indicates that consumers are increasingly interested in longer term energy saving measures, as they continue to prioritise saving energy despite costs easing with the new lower price cap coming into effect this weekend.
As part of its Consumer Pulse, KPMG surveyed over 2,800 bill paying adults during September 2023, finding that two fifths (41%) of bill payers plan to implement longer term measures to improve the energy efficiency of their homes over the next six months, as utility bills remain the biggest deterrent for spending on non-essential items, with 47% of respondents selecting this over food, transport, and mortgage costs.
Of the top five longer term measures consumers were interested in, four would provide better insulation, while more costly big-ticket items like solar panels and heat pumps were also being considered, albeit in lower numbers.