In the rush to embrace gen AI, tax leaders shouldn’t forget the benefits of conventional machine learning, says Stuart Tait.
Why isn’t anyone talking about machine learning anymore?
Given the (not unjustified) hype surrounding generative AI, you could be forgiven for thinking it has supplanted machine learning (ML) – which was the transformative technology of the day only a few years ago.
Yet there’s still huge potential for conventional ML systems to automate tax procedures, making them faster, more accurate and more efficient.
It’s worth remembering that gen AI is machine learning: it’s just the latest iteration of it.
AI is so called because it emulates human cognition to predict outcomes. ML technology does this by inferring rules to work out the right answer between two binary options, having been trained on the specific data required for that purpose. In a tax context, that might be deciding whether or not a transaction is tax deductible.
Gen AI takes this a stage further. Trained on the entire internet, tools like ChatGPT predict the next word in a sentence to generate human-like content.
I’ve looked at gen AI’s use cases in the tax function in a previous blog. They’re undoubtedly powerful; but don’t rush headlong into pointing them at every tax problem. There are many scenarios in which a machine-learning tool will do the job.