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      Steve Hickman, Regional Senior Partner, looks at the opportunities and challenges ahead for enterprises in the Thames Valley and South Coast region.

      The UK’s South Central region boasts a strong and diverse economy. The area features strong clusters of innovative technology and life science firms, defence contractors, consumer businesses, industrial manufacturers and more.

      Steve Hickman states that “as we head into 2026, I’m optimistic about the prospects for enterprises in the region, despite the ongoing uncertainty in the global environment.”

      Steve Hickman

      Reading Office and South Central Hub Senior Partner

      KPMG in the UK

      Macro factors

      At a macro level, the business environment feels fairly settled. True, geopolitical conditions are unpredictable, but companies have grown used to making decisions in a volatile climate.

      In the UK, the economic fundamentals are in good shape. Interest rates are relatively low, inflation is under control, and the tax situation is stable following the last Budget.

      Plus, for ambitious scale-ups and large PE backed and private companies, this may well be the year when the Initial Public Offering (IPO) dam finally bursts.

      Signs of recovery emerged last year, with more deals slated for 2026. Private equity capital is in good supply, and on the hunt for targets; banks are proving supportive; and valuations have calibrated.

      Local advantages

      What’s more, there are good reasons for businesses in the industries that populate the South Central region to face 2026 with confidence.

      In the technology space, we have seen many sector participants pursue M&A and new geographies to secure growth. Market demand for their services is quickly developing with several factors encouraging organisations to increase IT spend:


      • Artificial intelligence

        Most businesses have been through an initial test-and-learn phase with AI and have subsequently put the necessary risk and governance frameworks in place. This year, their focus will switch to making AI work: finding the desired use cases, and ensuring they have the systems and data to realise them. In a low-growth climate, the efficiency gains that AI offers will be key.

      • Digital transformation

        This is still a major priority – partly to embed AI, but also because several Enterprise Resource Planning (ERP) systems are approaching end of life. That’s leading firms to question whether to continue with their legacy technology stacks, or rethink how technology can support the organisation.

      • Cybersecurity

        Cyber threats are more common, and more intense than ever amid today’s geopolitical tensions. Protecting IT systems and data is therefore mission-critical for every business.


      The prospects for life sciences firms look equally promising, with the amounts of investment capital pouring into the sector showing no signs of abating.

      The impact of the Oxford-Cambridge Arc investment initiative on the local life sciences ecosystem remains to be seen. The announcement of, say, an “anchor tenant” in 2026 could give real momentum to the area as a high-growth corridor. But irrespective of the Arc’s success, Oxford and Cambridge will remain strong engines of innovation and spin-off businesses.

      Meanwhile, the current climate of geopolitical tension and conflict inescapably presents strong growth conditions for defence organisations.


      Challenges ahead

      More widely, the geopolitical situation will inevitably loom over market dynamics in 2026. The instability of the past 12 months or more has been stark: nobody expected the events that unfolded in Venezuela at the very beginning of the year.

      The potential impact of US foreign policy shouldn’t be underestimated, this may result in tightening trade for UK exporters through tariffs, or more restricted capital flows into UK businesses if an “America First” policy was pursued. It may also have impacts in relation to companies pivoting to trading opportunities within the EU bloc and China.

      On a more practical level, there will be new compliance requirements to get grips with in 2026 – namely, changes to accounting standards as both FRS102 and IFRS18 impact company reporting and Pillar 2 tax rules surrounding transfer pricing.

      The scale and pace of AI adoption will also throw up further issues for firms to manage. Organisations must ensure employees are using secure AI models, and doing so safely and ethically. Are they writing suitable prompts, and checking the accuracy of the outputs? Are they making sound decisions based on the information they’re getting from AI tools?

      Profitability will be under pressure in sectors with narrow margins, such as retail. The costs of employment, compliance, energy and borrowing have all risen in recent years, alongside a heavier tax burden. That limits businesses’ capital deployment options, affecting their decisions on transactions, digital transformation, ESG initiatives and more.

      For the South Central area in particular, access to skills is an ongoing problem. Housing affordability in parts of the region can be prohibitive to those in lower-paid jobs, for instance in retail, care provision and basic manufacturing. In addition, infrastructure and transport links are variable across the region.



      Key priorities

      Given the opportunities and challenges at hand, the to-do list for enterprises across southern England is recommended to focus on three key areas:

      • Clarity on capital allocation

        Understand what to invest in, and why. What will benefit the business most in the short and medium term? What will put the business in the best position to respond to opportunities and threats?

      • Embrace the potential of technology and AI

        That will undoubtedly involve driving efficiencies to improve profitability. But thinking differently about how tech is deployed may enable a noticeable change in how the firm operates.

      • Ensure the operating model is fit for purpose

        Is there flexibility to meet the demands of 2026 and beyond? What should support functions and tech stack look like? Can decision-making be improved through better data and IT systems? Can costs be removed through automation, or group structure rationalisation?

      Beyond that, 2026 is a time to be bold. Set ambitious goals for the year ahead, and for the medium term. Yes, there are challenges to overcome, but the economic climate is benign, and finance is available to firms with strong debt and equity stories.

      Therefore, be ready to take calculated risks and actively pursue growth opportunities as they arise, ensuring you stay ahead of competitors and avoid being left behind.



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