In a world where technology is advancing faster than ever, consumer behaviours are changing and expectations of seamless experiences at every touchpoint are increasing, the retail industry is at a crucial juncture. Everyone agrees that data is the key to boosting performance and staying competitive but being able to deliver insight from a veritable sea of data is a challenge that retailers are currently facing.
This report, based on KPMG’s Global Tech Report 2024, KPMG’s 2024 CEO Outlook, and other expert sources, explores the necessity of data-driven retail. It offers a practical guide to unlocking consumer insights and creating seamless commerce that leads to profitable growth.
In this report you will discover:
- The critical ‘Six pillars of a data strategy’.
- Practical strategies to understand your customers better and deliver personalised experiences.
- How to bridge the online-offline divide and create a seamless customer journey across touchpoints.
- Ways to empower your workforce with data-driven tools to unlock new levels of efficiency and customer satisfaction.
- Key considerations for data security, privacy, and ethical AI implementation.
- Real-world examples from senior executives at leading retailers on how they are using data to drive results.
