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      Every quarter we combine qualitative data to tell us what UK consumers are saying about their spending with data from over 130,000 Snoop customers to find out what they are actually doing.

      In December, 58% UK consumers told us they felt the economy was worsening, yet despite this over half of them say they are feeling secure in their finances. So how was this reflected in their Q4 spending?

      Check out the highlights in the snapshot, or dive into the detail in the full spending report. Want insights personalised for your business? Get in touch.

      Linda Ellett

      Head of Consumer, Retail & Leisure

      KPMG in the UK


      Want more insights on Q4 spending?

      Following the release of the Christmas grocery figures from Worldpanel, Linda Ellett and Simon Harden sat down with their Head of Retail Insights, Fraser McKevitt, to dive into the data.

      They explored the performance headlines, the driving shopper behaviours and category shifts, and looked ahead at what matters for 2026.



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