Artificial Intelligence is a strategic priority for UK organisations, even when traditional return on investment (ROI) is proving difficult to measure. KPMG’s quarterly AI Pulse report draws together the insights from a panel of over 2,000 global business leaders, including more than 100 in the UK, for their views on a variety of AI topics including ROI, productivity and the shifting workforce and talent pipeline.
KPMG’s latest AI Pulse, which focuses on the first quarter of 2026, reveals how business leaders are shifting from viewing AI as a short-term productivity tool to treating it as a long-term enabler of enterprise-wide transformation.
While investment continues to accelerate, this latest research shows that real value depends less on how much AI is deployed, and more on how well it is governed, integrated and operated across an organisation.