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      KPMG Trusted AI

      Accelerating the Power of AI with confidence
      KPMG Trusted AI

      We believe in the transformative power of AI. And that it can only reach its full potential when it is paired with human expertise and ingenuity.

      At KPMG, our purpose is to inspire confidence and empower change. Tracing our origins back over 150 years, our people have played a leading role in harnessing the power of new technologies and providing assurance and direction in implementing them.

      We are committed to upholding ethical standards for AI solutions that align with our values and professional standards, and that foster the trust of our clients, people, communities, and regulators. We are steadfast in our commitment to act in a way that serves the public interest, honors public trust, and demonstrates our commitment to professional excellence.

      The KPMG Trusted AI principles

      Our approach to trusted AI includes foundational principles that guide our aspirations in this space, demonstrating our commitment to using it responsibly and ethically:

      Values-driven


      We implement AI as guided by our Values. They are our differentiator and shape a culture that is open, inclusive and operates to the highest ethical standards. Our Values inform our day-to-day behaviours and help us navigate emerging opportunities and challenges.

      Human-centric


      We prioritise human impact as we deploy AI and recognise the needs of our clients and our people. We are embracing this technology to empower and augment human capabilities — to unleash creativity and improve productivity in a way that allows people to reimagine how they spend their days.

      Trustworthy


      We will adhere to our principles and the ethical pillars that guide how and why we use AI across its lifecycle. We will strive to ensure our data acquisition, governance and usage practices upholds ethical standards and complies with applicable privacy and data protection regulations, as well as any confidentiality requirements.

      The KPMG Trusted AI principles

      We recognise that the field of AI is rapidly evolving — and so is our approach. As the technology advances and legal, ethical, risk and regulatory standards mature, we will continue to review and evolve our approach as necessary.

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      The KPMG Trusted AI ethical pillars

      Our approach to trusted AI rests on ten ethical pillars across the AI lifecycle:

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      Fairness

      AI solutions should be designed to reduce or eliminate bias against individuals, communities and groups.

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      Transparency

      AI solutions should include responsible disclosure to provide stakeholders with a clear understanding of what is happening in each solution across the AI lifecycle.

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      Explainability

      AI solutions should be developed and delivered in a way that answers the questions of how and why a conclusion was drawn from the solution.

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      Accountability

      Human oversight and responsibility should be embedded across the AI lifecycle to manage risk and comply with applicable laws and regulations.

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      Data integrity

      Data used in AI solutions should be acquired in compliance with applicable laws and regulations and assessed for accuracy, completeness, appropriateness and quality to drive trusted decisions.

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      Reliability

      AI solutions should consistently operate in accordance with their intended purpose and scope and at the desired level of precision.

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      Security

      Robust and resilient practices should be implemented to safeguard AI solutions against bad actors, misinformation or adverse events.

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      Safety

      AI solutions should be designed and implemented to safeguard against harm to people, businesses and property.

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      Privacy

      AI solutions should be designed to comply with applicable privacy and data protection laws and regulations.

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      Sustainability

      AI solutions should be designed to be energy efficient, reduce carbon emissions and support a cleaner environment.

      How we can help you leverage the potential benefits of AI

      Our experience in regulation, tax transparency, audit innovation, risk, security, privacy, and other critical areas prove beneficial in the fast-emerging space of trusted AI. As client-zero, our multibillion dollar investment in AI capabilities positions us to harness the advantages of AI, amplifying the quality of client engagements and enhancing our employee experience in a way that is responsible, trustworthy and safe.

      • KPMG Trusted AI services can help with designing, building, deploying, and using AI tech solutions in a responsible and ethical manner, seeking to accelerate value with confidence.
      • Analysts recognise that we’re an industry leader in AI, machine learning, data analytics, cyber security and risk.
      • Our professionals have industry and domain experience which can help you understand where and how risks specific to your business can emerge.
      • Our global network of strategic alliances and investments helps give member firms enterprise depth with boutique agility.
      • As an early access partner for Microsoft 365 Copilot and Azure OpenAI Service, our professionals will pilot the technologies with select business groups across the global organisation, bringing together the increased capabilities of these tools with their experience, insights and sector expertise to enhance client engagements and accelerate digital solution development.

      Our AI and machine learning insights

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      Get in touch

      Read enough? Get in touch with our team and find out why organisations across the UK trust us to make the difference.

      Contact us
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