Generative AI and the UK labour market

To what extent will Generative AI see the automation of more creative roles, as well as routine ones? And what will it actually mean for the UK’s labour market – and economic growth?

Our experts got together with our academic partners at the University of Cambridge to put together a quantitative estimate of the possible impact.

Yael Selfin

Vice Chair and Chief Economist

KPMG in the UK

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Key findings

40 per cent of UK jobs could see some impact from Generative AI with 2.5 per cent of all tasks affected.
Around half of the displacement will be offset by the creation of new tasks linked to managing the new technology within the affected jobs.
This could add £31 billion of GDP to the UK economy in the next decade.

Read our Generative AI report