KPMG’s quarterly AI Pulse report draws together the insights from a panel of over 2,000 global business leaders across 20 countries, including more than 100 in the UK, for their views on a variety of AI topics including ROI, productivity and the shifting workforce and talent pipeline.
Global AI Pulse Q2 2026
Global AI Pulse Q2 2026: From deployment to value realisation
KPMG’s Q2 2025 AI Pulse reveals that confidence in AI continues to rise and spending remains steady. As organisations move from experimentation toward broader deployment, they are shifting their focus from deployment toward accountability, AI economics and value.
While many organisations are realising benefits, established ROI remains limited. The findings suggest a shift towards pragmatism, moving past theoretical questions and into practical ones: where is AI creating value, who owns the outcomes and how is it changing work
Leaders are recognising that scaling AI is not only a technology or investment challenge. It is also a challenge of people, workflows and operational — including economic — discipline.
Read the full global AI Pulse Q2 2026 report
Learn why accountability is defining the next phase of AI.
Global AI Pulse Q1 2026 - From adoption to orchestration
KPMG’s first AI Pulse for 2026 reveals that business leaders are shifting from viewing AI as a short-term productivity tool to treating it as a long-term enabler of enterprise-wide transformation.
While investment continues to accelerate, real value depends less on how much AI is deployed, and more on how well it is governed, integrated and operated across an organisation.
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