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      In today’s data-driven economy, organisations face a growing challenge: vital data scattered across disconnected systems. The pressure to unlock AI use cases only heightens this complexity - because if there’s one thing we know, AI is only as powerful as the data that fuels it.

      In response, many companies rush to collect vast amounts of data - structured, unstructured, or somewhere in between - without a unified strategy. This often leads to the creation of even more silos, compounding existing inefficiencies. The impact?

      • Inconsistent customer and employee experiences
      • Delayed or poor real-time decision-making
      • Missed opportunities in cross-sell and up-sell due to lack of data-driven, 360-degree insights.
      • Underperforming AI and analytics initiatives

      The first step to overcoming these challenges is adopting a unified data management approach, one that embraces both structured and unstructured data. This foundation not only maximises existing technology investments but also positions businesses for scalable digital and AI transformation.

      A resilient data strategy needs to start from the top, with a senior leader who is passionate about the value of data, driving and advocating it through the business. This helps establish a culture of caring about data, which is foundational to ensuring its quality. Investing in data literacy and training, and creating clear data governance guidelines and processes, are also key.

      A Practical Example: KPMG’s Internal Transformation

      At KPMG, we understand this only too well. As part of our internal transformation, we migrated from SAP’s ERP Central Component (SAP ECC) to SAP S/4HANA. This was a major step in itself that is on many organisations’ agendas given the window of time available before support for SAP ECC is withdrawn. But we didn’t confine ourselves to that, we recognised it as an opportunity to integrate the leading data lakehouse platform, Databricks, into our SAP system, in order to enhance our management of data, and ensure it is structured well. Embracing the collaboration between SAP and Databricks was key to addressing our challenges with a unified data foundation.


      By integrating SAP data with Databricks, we are unifying business-critical information and advanced analytics on a single, secure platform. This empowers any company to accelerate data-driven innovation across business functions, like supply chain and finance, while ensuring our teams have real-time insights to drive efficiency, sustainability, and a superior customer experience. KPMG has been working with Databricks since 2017. The combination of KPMG’s consulting excellence, SAP’s trusted data foundation and Databricks’ AI capabilities is a key enabler for any digital transformation journey.

      Robin Haeberle,

      SAP GTM Leader, EMEA, Databricks


      By unifying our data, we’ve made it easier for teams to access the information they need, wherever it resides, in order to deliver better outcomes for our people and our clients. The collaboration between SAP and Databricks has made this possible, and as a result, we have been able to:

      person_search

      Build unified profiles

      By combining SAP data with external sources in the Databricks Lakehouse, we can create complete user and client profiles - driving personalised experiences.

      volunteer_activism

      Maintain trust and compliance

      Unified discovery and governance of combined SAP and external data in Databricks improves our ability to drive trusted insights.

      insights

      Unlock real-time insights

      Smoothly integrate semi-structured and unstructured data from any source with data solutions from SAP - eliminating complex data movement and unlocking unparalleled business and AI potential. This enabled data to flow in real-time, enhancing our ability to respond to market shifts and behavioural trends.

      analytics

      Advance AI and analytics

      With Databricks’ machine learning capabilities, we’re developing predictive models for segmentation, demand forecasting, and tailored recommendations - enhancing accuracy, engagement and satisfaction.



      What this means in practice is that we can understand and serve our clients better, organise ourselves better internally, and support our teams with the data and information they need:

      • Issues relevance

        By bringing together billing, engagement, and external market data, we can quickly spot which sectors or geographies are facing rising pressures. For example, if regulatory change is accelerating in financial services, our teams see it early and can proactively mobilise insights, ensuring we’re in front of clients with the right guidance.

      • Granular insights

        With a unified view, we can segment clients not just by size or sector, but by behaviours - such as responsiveness to regulatory shifts or adoption of digital solutions. That helps us tailor conversations so they’re less “one size fits all” and more aligned with what that client truly needs.

      • People allocation

        Internally, we can monitor utilisation patterns across practices in real time. If demand for ESG specialists is peaking in Europe, we can reallocate resources efficiently, ensuring our experts are where the market need is greatest - shortening response times and strengthening delivery.

      • Cost management

        Unified data allows us to track project margins and resource intensity more closely. For example, we can see when certain types of engagements consistently require additional hours, helping leadership refine delivery models and keep profitability in balance without compromising client outcomes.

      • Empowering teams

        Armed with these insights, our teams walk into client meetings more prepared. Instead of broad market commentary, they can reference specific trends affecting similar organisations, backed by evidence from our internal intelligence platforms. This builds confidence internally and trust externally.


      Key considerations

      Achieving our transformation was a complex technical undertaking – but two clear principles were fundamental. Firstly, you need the ability to integrate the data in your main operating system (in our case, SAP) with the rest of your enterprise data for advanced analytics and AI use cases, including agent systems. Secondly, you need to be able to bi-directionally share data between your chosen solution and the rest of your enterprise environment while ensuring that data retains all of its semantics (tags, etc).

      The SAP Databricks solution that we have implemented enables both of these things, and provides a trusted, governed, and secure data foundation – simplifying the landscape, reducing total cost of ownership, and enabling intelligent applications with seamless access to high-quality, reliable data.

      This journey wasn’t without its challenges. Connecting SAP S/4HANA with Databricks was uncharted territory, not just for us, but for our partners as well.

      The ability to securely integrate SAP data with non-SAP data has been incredibly beneficial - saving cost, improving performance and eliminating silos. The outcome speaks volumes: a more agile, data-driven KPMG, and a team equipped with deep expertise in integrated data architectures.


      Companies can go even further with the SAP Business Data Cloud solution. SAP Business Data Cloud provides a semantically rich layer of data products and integrates SAP Datasphere, SAP Analytics Cloud, SAP Business Warehouse, private edition, and SAP Databricks into a single unified experience. Together with the advanced data and AI/ML engineering capabilities of Databricks and the strategic expertise of KPMG, we can help organisations unlock the full value of their enterprise data by eliminating complex data movement, harmonising structured and unstructured data into a trusted, governed model. We can also seamlessly enable intelligent applications and real-time insights at scale, helping customers to unleash business AI across all their data.

      Thorsten Leiduck

      SVP & Global Head of Business Technology Platform at SAP


      Our experience positions us to help other organisations do the same. Breaking down silos, creating value, and making data a true strategic asset.

      Don’t hesitate to get in touch if turning data into powerful information is high on your priority list!


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