KPMG UK and Blue J expand strategic alliance to introduce generative AI into tax tools

KPMG UK (“KPMG”) and Blue J announced today that they will launch a new generative AI powered product to answer challenging tax research questions

KPMG UK (“KPMG”) and Blue J announced today that they will launch a new generative AI

KPMG UK (“KPMG”) and Blue J announced today that they will launch a new generative AI powered product to answer challenging tax research questions in seconds. KPMG will have exclusive access to the tool, Ask Blue J, among the big four accountancy firms in the UK for the first three years.

This expansion builds upon KPMG’s existing alliance, which sees the firm use Blue J’s AI technology to predict tax scenario outcomes with 90%+ accuracy for employees to then review. For example, working out whether a worker is employed or self-employed for tax purposes. This dramatically reduces the time spent searching for and analysing tax legislation and case law. This enables KPMG’s tax experts to spend additional time advising clients on more complicated and urgent issues, rather than on the more administrative aspects of tax cases. The tool is now available in the firm’s 3,000 strong tax and legal function.

Ask Blue J will accelerate the adoption of generative AI by using OpenAI's GPT models, which have been fine-tuned for tax, and accessing Blue J’s curated database of current tax content. This new tool will allow the firm to not just predict tax outcomes but also ask detailed questions related to tax, building on the work already being done since the first link-up with KPMG and Blue J in 2022.

Stuart Tait, Partner and Chief Technology Officer, Tax & Legal at KPMG UK, said:

“Being one of the first adopters of Blue J’s technology in the UK has already yielded great results, so we’re pleased to be building on this with Ask Blue J. Generative AI will drive a seismic change in the tax profession, and we’re excited to be able to deepen our Blue J alliance to accelerate our adoption of this technology. Their database of curated tax content will give employees a significant head start on creating other generative AI tax solutions and we’re looking forward to this next phase of our alliance.”

Benjamin Alarie, CEO of Blue J, added:

“With the launch of Ask Blue J in the UK, we are introducing a new approach to tax advisory services. Combining KPMG’s tax expertise with Blue J’s advanced AI creates a powerful tool that will forever change how tax advice is formulated and delivered. Our strategic alliance is about providing tax professionals with reliable, fast, and precise tax insights, directly informed by authoritative sources. We’re not just incrementally improving existing tax research practices; we are leading the industry towards greater efficiency and enhanced client value in tax advisory with the adept use of AI.”

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For media enquiries, please contact:  

Lizzy Chesters – Media Relations Manager, KPMG UK

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Rob Smyth – Media Relations Manager, KPMG UK

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KPMG UK Media Relations Team:

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KPMG LLP, a UK limited liability partnership, operates from 20 offices across the UK with approximately 18,000 partners and staff. The UK firm recorded a revenue of £2.96 billion in the year ended 30 September 2023.  

KPMG is a global organisation of independent professional services firms providing Audit, Legal, Tax and Advisory services. It operates in 143 countries and territories with more than 273,000 partners and employees working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients. 

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About Blue J

Blue J, founded in 2015, is a leading legal technology company that specializes in generative AI for tax experts.  Blue J’s software empowers tax professionals in North America and the UK to perform exceptional analysis and deliver faster, more insightful advice. The world’s leading professional services firms rely on Blue J’s industry-leading generative AI solutions to help solve their client’s most challenging tax issues, unlocking unprecedented efficiency and delivering extraordinary value to clients.

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