Client
North West Air Ambulance
Industry
Non-profit
Primary Goal
Store optimisation and revenue growth
Technology
KPMG Dash
MAKE GIVING GROW
Maximising the revenue potential of stores
The North West Air Ambulance Charity plays a vital role in saving lives across the North West of England by providing critical pre-hospital care. Whether delivering advanced medical intervention at accident scenes or transporting patients to specialist hospitals, NWAA ensures urgent care when every second counts. Unlike many healthcare services, NWAA receives no government or NHS funding and must raise £18 million every year to remain operational.
A significant portion of this funding comes from its network of charity shops, which convert donated goods into essential income. The challenge was clear. NWAA needed to maximise the revenue potential of these stores to sustain its life-saving mission.
This is the story of how we helped NWAA maximise the revenue potential of these stores to sustain its life-saving mission.
Optimised locations
driving higher fundraising efficiency
Data-driven approach
securing long-term operational viability
Efficient
resource allocation
MAKE LOCATION COUNT
Turn intuition into data-driven decision-making
NWAA partnered with Dash to transform its approach to store placement through advanced analytics and expert insight. Dash's dedicated team of data strategists and analysts worked closely with NWAA's leadership to replace intuition with evidence-based decisions. This collaboration ensured every store location was optimised to maximise fundraising potential and support the charity's life-saving mission.
NWAA used Dash to analyse demographic patterns, shopping behaviours, and local community dynamics. By combining internal data with Dash's extensive external datasets, the platform delivered predictive models to forecast store performance with confidence. Dash examined foot traffic, donation trends, and demand hotspots to identify high-potential locations and optimise the charity's retail footprint.
The analysis showed that store success depends heavily on visibility and accessibility in high-traffic areas. Communities with strong charitable engagement presented major opportunities for revenue growth. These findings proved that a data-driven approach can significantly outperform traditional site selection methods.
MAKE THE DIFFEENCE
Using actionable intelligence to make smarter decisions
Dash delivered a strategic roadmap supported by interactive dashboards. These tools provided demographic insights, footfall predictions, and performance forecasts, giving NWAA clear, actionable intelligence to guide decisions on store openings and relocations.
Dash transformed NWAA's retail strategy, enabling optimised store locations that drive higher revenue, strengthen community presence, and ensure efficient use of charitable resources. Every pound raised through these strategically placed stores directly supports NWAA's mission to keep helicopters airborne and deliver life-saving care across the region. By embracing data analytics, NWAA has built a sustainable fundraising model that secures its vital service for years to come.
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