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      The retail sector is reimagining how we shop, how we connect with brands, how supply chains are managed, and how value is created for consumers. At the center of this transformation is artificial intelligence (AI). Many in the industry may wonder, can this technology truly deliver on the promise of revolutionising retail, or will it remain a buzzword without substance?

      At KPMG, we believe the answer lies in how retailers harness AI to create meaningful change — starting with the consumer. In this report, read about how retail leaders around the globe are using AI to help improve customer experiences, boost productivity and unlock new efficiencies. Valuable advice on how organisations can prepare for the rise of agentic AI is also offered.

      Key highlights

      In this report, read how:

      • Leading fashion retailer, Nordstrom has seen meaningful increases in productivity across several areas of its business including its e-commerce site, in-store technical support and customer service thanks to AI
      • International health and beauty retailer, AS Watson Group has used AI to improve its margins through demand forecasting, automated product replenishment, and logistics optimisation
      • Lidl International's sourcing arm Lidl & Kaufland Asia (LKA) is building a predictive, intelligent network to transform its entire value chain

      Read the full report for more on these case studies.


      ai-retail-report

      AI in retail: Global lessons from strategy to storefront

      Everyday stories of how retailers are using AI from instant stock replenishment to personalised shopping agents.


      Hear AI perspectives from our global retail and consumer thought leaders

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      This article was first published in Retail Asia on 10 Apr 2026.

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      By James Wilson, Partner, Technology Consulting, Advisory and Head of Consumer & Retail, KPMG in Singapore

      By James Wilson, Partner, Technology Consulting, Advisory and Head of Consumer & Retail, KPMG in Singapore

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      James Wilson

      Partner, Technology Consulting, Advisory and Head of Consumer & Retail

      KPMG in Singapore