Consumer and Retail: KPMG 2025 CEO Outlook

The 2025 CEO Outlook takes you inside how consumer and retail CEOs are leaning into AI to boost efficiency and personalise experiences, rethinking their workforces for a more digital future, and sharpening their sustainability efforts to stay resilient.

The findings reveal an industry that is adapting quickly, making intentional choices, and preparing for a future defined by smarter operations and more connected consumers.

Hear from our leaders

The 2025 CEO Outlook makes one thing clear for Asia’s consumer and retail leaders: the biggest competitive advantage will come from combining AI enabled supply chain resilience with deep customer understanding. In a region as diverse and fast moving as ours, those who redesign their operating models around data, automation and localised supply footprints will not only weather uncertainty, but they will also define the next chapter of growth.

James Wilson

Partner, Technology Consulting, Advisory and Head of Consumer & Retail

KPMG in Singapore

KPMG 2025 Consumer and Retail CEO Outlook

Find out how consumer and retail leaders are investing in AI, talent and ESG to build resilience

Download the report

This report focuses exclusively on the 120 consumer and retail CEOs surveyed.

Key findings

Hear from our leaders

The 2025 CEO Outlook shows that global consumer and retail leaders are approaching M&A with a sharper, more disciplined lens, and this is especially true in Singapore and across Asia. As companies prioritise ‘cash, core and value creation,’ we’re seeing strong interest in targeted acquisitions that strengthen portfolios, unlock efficiencies, and build AI and digital capabilities. In this environment, insight‑driven deals will be the real value creators, helping Asia’s consumer sector stay competitive as opportunities accelerate.

Michael Habboush

Principal Advisor, Transaction Services, Deal Advisory

KPMG in Singapore

Why download the report?

Download the 2025 Consumer & Retail CEO Outlook to uncover:

How CEOs are navigating a split consumer landscape by balancing global ambition, local pressures, and mounting supply chain friction.
Why 78% of leaders remain optimistic about industry growth, even as demand polarises and margins tighten.
How AI is reshaping the sector, from personalisation to predictive supply chains – with AI now a top investment priority and rapid ROI expected.
Clear, data‑driven insights from 120 global CEOs to help you stay resilient, drive growth, and move decisively in a volatile market.

Tap into the experiences of CEOs across the consumer and retail world and get a clearer view of the trends that matter most.

Download the report