Skip to main content
Submit RFP
      You can enable your business with AI

      Unlock value in the Consumer, Retail & Leisure sector, with AI.

      Consumer, Retail & Leisure organisations are navigating rapid shifts in customer expectations, margin pressure, supply‑chain volatility and workforce disruption. Artificial intelligence (AI) is now central to how leading organisations respond, enabling smarter decisions, more personalised experiences, and resilient operations at scale. KPMG helps Consumer, Retail & Leisure leaders move beyond experimentation to embed AI responsibly across the enterprise, from strategy to execution.

      The real value of AI in retail isn’t about replacing people — it’s about reshaping the economics of growth. As AI becomes embedded across planning, forecasting, marketing and supply chain decisions, retailers can scale revenue far faster than cost. Existing teams can manage significantly greater complexity without a proportional increase in headcount, fundamentally changing how organisations operate.

      While physical stores and frontline operations will always carry cost, AI allows non‑customer‑facing functions to scale far more efficiently as the business grows. Employees move away from transactional activity towards higher‑value advisory and decision‑making roles, delivering meaningful productivity gains and stronger margin leverage. When deployed responsibly, AI goes beyond efficiency. It helps build stronger teams, more scalable organisations and deeper customer trust.

      James Wilson

      Partner​, Technology Consulting, Advisory and Head of Consumer & Retail

      KPMG in Singapore

      Make AI work for you.

      Move from AI pilots to scalable AI solutions
      with the KPMG AI Centre of Excellence.

       

      The Government Sector value propositions through
      KPMG’s four-door Framework

      • Identify high‑impact AI use cases across services, policy, risk, and operations
      • Prioritise initiatives based on public value, feasibility, and risk
      • Scale AI from pilots to secure, enterprise‑wide adoption

      • Embed governance, security, and regulatory alignment into AI by design
      • Manage model risk, data quality, privacy, and third‑party exposure, especially for sensitive public data
      • Build confidence with boards and regulators through transparent, auditable AI decisions

      • Enable officers to use AI confidently in day to day roles, not as isolated specialists
      • Redesign work and operating models so humans and AI collaborate effectively
      • Build AI literacy and adoption across frontline, policy, risk, and corporate functions

      • Build AI ready data and technology foundations aligned to government architectures
      • Move beyond fragmented tools to scalable, secure enterprise platforms
      • Enable AI to scale safely across agencies, functions, and channels

      The Consumer, Retail & Leisure sector value propositions through KPMG’s Four-Door Framework

      VALUE

      AI Strategy & Value Realisation

      • Identify high‑impact AI use cases across customer experience, merchandising, pricing, supply chain, marketing, and operations
      • Prioritise initiatives based on commercial value, feasibility, speed to impact, and risk
      • Scale AI from pilots to secure, enterprise‑wide adoption that drives measurable revenue growth, margin improvement, and productivity gains

      TRUST

      Trusted & Responsible AI (Trust by Design)

      • Embed governance, security, ethics, and regulatory alignment into AI design from day one
      • Manage model risk, data quality, privacy, IP protection, and third‑party AI exposure across the value chain
      • Build confidence with boards, regulators, customers, and employees through transparent, explainable, and auditable AI decisions

      PEOPLE

      AI Enablement for the Consumer, Retail & Leisure Workforce

      • Enable employees to use AI confidently in day‑to‑day roles — not as isolated specialists
      • Redesign roles, workflows, and operating models so humans and AI collaborate effectively across stores, headquarters, and digital teams
      • Build AI literacy, adoption, and change readiness across customer‑facing, commercial, supply chain, and corporate functions

      DATA & TECH

      Built to scale securely across Consumer, Retail & Leisure

      • Build AI‑ready data and technology foundations aligned to enterprise retail, consumer, and leisure architectures
      • Move beyond fragmented point solutions to scalable, secure, enterprise platforms
      • Enable AI to scale safely across markets, brands, channels, and functions — from experimentation to production

      Discover more: KPMG’s insights on “AI in Consumer, Retail & Leisure”

      From personalised shopping agents to instant stock replenishment – everyday stories of how retailers are using AI

      Read more

      Asian Business Review interview with Guillaume Sachet, Partner, Corporate Transformation, KPMG in Singapore
      Read more

      Customer Experience Excellence Report 2025/26
      Read more

      Consumer & Retail industry: A blueprint for creating value through AI-driven transformation
      Read more

      Start scaling AI with confidence today!

      AI in Consumer, Retail & Leisure

      Explore practical use cases, governance considerations, and scaling strategies for the sector.

      Download slipsheet

              Why work with KPMG

      • Anchor AI in strategy, not hype
      • Force clarity before investment
      • Prove value before transformation
      • Reduce risk while driving impact

      Start small. Work with giants.

      Alliance Partners

      Attend our latest event on trusted AI agents

      KPMG AI CoE Open Day

      Experience AI in action with real use cases, practical demos, and expert insights.



      Event

      date_range 26 May, 2026

      schedule 09:00AM - 06:00PM SGT

      Register now

      NRF 2 - 4 June 2026: Retail's Big Show Asia Pacific

      Join us at Marina Bay Sands Expo & Convention Centre, Singapore from 2–4 June 2026, where James Wilson and KPMG’s Consumer & Retail leaders will explore The Next Now.

      From intelligent operations to personalised experiences, discover how AI is enabling retailers to become truly future‑ready.

      Get in touch

      James Wilson
      James Wilson

      Partner, Technology Consulting, Advisory and Head of Consumer & Retail

      KPMG in Singapore

      Lyon Poh
      Lyon Poh

      Partner, Head of Corporate Transformation and AI CoE Lead

      KPMG in Singapore