In recent years, most organisations have focused their AI experimentation on technical performance and speed. Many remain stuck at pilot stages that are difficult to scale and struggle to realise business value. The market lacks AI solutions that are designed for trust, value, and scalability from day one.
KPMG in Singapore’s AI CoE bridges this gap through a trust‑first approach by ensuring trust by design with built‑in secure and responsible AI, strong data trust to ensure output reliability, and human trust where solutions are designed around real business challenges and user pain points to deliver tangible benefits, rather than merely demonstrating AI capabilities. The outcome is a portfolio of “trustworthy” solutions that businesses can “trust”, giving leaders peace of mind by lowering AI investment risk and increasing confidence that solutions will deliver business value and drive adoption, while meeting regulatory requirements and upholding ethical standards.
Trust is central to KPMG’s global identity and professional heritage. With decades of leadership in audit, risk, security and governance, KPMG brings deep credibility in embedding trust into every solution delivered and helping organisations operate in trust‑critical environments. KPMG is the world’s first professional services firm to achieve BSI/ISO 42001 certification for AI Management Systems. KPMG’s Global Trusted AI Framework is developed based on decades of market‑leading trust practices, AI regulations, and established industry frameworks. It governs the design, build, deployment, and use of AI, comprising 10 ethical pillars: Fairness, Transparency, 'Explainability', Accountability, Data Integrity, Reliability, Security, Safety, Privacy, and Sustainability. The Trusted AI CoE represents KPMG’s strategic growth engine, that leverages this expertise to make trusted AI more accessible where trust a catalyst for adoption, scale, and long‑term value.
As we continue to deliver value at scale to the businesses we serve, KPMG’s Trusted AI CoE carries a parallel mission to help KPMG transform its business model as a professional services firm. Through the programme, the AI CoE provides a platform for business teams to change how they work through AI‑enabled services, enabling firm‑wide participation in AI‑driven business growth through the co‑creation of AI solutions with clients. The outcomes include Service‑as‑Software offerings with pre‑built, domain‑specific agents, solutions and products tailored to different sector and functional needs.
AI is being democratised to change the ways of working and doing business, create a better workplace, and unlock new opportunities for everyone. This reflects KPMG’s mantra of an “AI‑first, human‑centric” approach to AI‑driven business.
AI transformation requires more than AI capabilities alone. Therefore, the CoE works with an internal ecosystem anchored through KPMG’s Four-Door Framework for scaling AI and unlocking business benefits: Value, People, Trust, Data & Technology. Together, these four “doors” open up the world of AI opportunities for organisations, enabling them to scale AI holistically and sustainably.
Ensuring AI investments translate into measurable business outcomes by moving beyond pilots to scaled, sector‑relevant solutions with clear ROI.
Embedding ethics, governance, security, and transparency into AI by design so systems are responsible, compliant, and worthy of stakeholder confidence.
Equipping leaders and the workforce with the skills, mindset, and behavioral change needed to effectively adopt AI and drive real transformation.
Building trusted, scalable data and technology foundations—powered by robust infrastructure and proprietary platforms—to deliver AI at enterprise scale.