In an age where new technology, data, and tools are rapidly evolving and customer expectations are constantly increasing, visibility alone is no longer sufficient. Brands must be relevant and trusted, but above all, they must be meaningful.
But what does that require? What can and must be improved? In the report Making Marketing Matter, KPMG shows how forward-thinking organizations can reshape marketing—as a strategic growth engine that brings together brand value, customer trust, and commercial impact.
Read:
- How marketing has evolved, with all its pitfalls and challenges;
- How to transform marketing from a cost center to a strategic value creator;
- Which capabilities and technologies are essential for modern marketing teams.
