What if your next crisis is not caused by something a leader actually said, but by what it appears they said? In the article “Deepfakes: what every CEO should know about the new face of deception”, Edward Amoroso explores a rapidly emerging risk category: synthetic media that can undermine trust, reputation and market value within hours.
This article is part of a broader KPMG thought leadership series on threat‑informed decision making, which brings together perspectives from business leaders, policymakers and cybersecurity experts across Europe. It shows why deepfakes are no longer a technological curiosity but a structural governance challenge, and how the rapid rise of generative AI is forcing organisations to rethink crisis response, trust management and executive accountability.
Download the full article for actionable guidance on how boards and executive teams can address deepfake risks, protect trust and prepare for a future in which seeing is no longer believing.
