Marcel Makken is an Associate Director Advisory within the Alliances team at KPMG Netherlands. Based in Amstelveen, he focuses on strategic technology alliances and ecosystem development, helping clients and partners unlock value from data, AI, and digital transformation initiatives. Working closely with leading technology providers and advisory teams, Marcel supports go-to-market strategies, partnership development, and the delivery of innovation-led business outcomes. He operates in both Dutch and English and collaborates across local and international stakeholder networks.