Changes in Tourism Pattern of Chinese Tourists, “Youke”

Changes in Tourism Pattern of Chinese Tourists, “Youke”

This report aims to explore the pattern of Youke’s tourism and to uncover the opportunities from the growth in Youke demand.

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With an increasing number of Chinese tourists travelling overseas, many countries are trying to capitalize by attracting Chinese tourists and meet this demand. Chinese tourists, often referred to as ‘Youke’ have big consumer power, so it is important to promote Youke tourists’ visits to Korea. In this regard, this report aims to explore the pattern of Youke’s tourism and to uncover the opportunities from the growth in Youke demand.

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