Invest in Hungary

Hungary: Where Talent, Innovation and Business Growth Meet

Hungary has evolved into one of Central and Eastern Europe’s most attractive locations for Global Business Services (GBS), shared services, global capability centers and business support operations. Today, it offers more than cost competitiveness. Investors gain access to a mature business ecosystem, a highly educated multilingual workforce, strong digital capabilities, and direct access to the European Union market.

Whether your organization is looking to establish a finance hub, regional support center, digital services operation, analytics function, or manufacturing-adjacent business services capability, Hungary offers the scale, experience and infrastructure to support long-term growth.

Discover why Hungary is becoming a preferred destination for Global Business Services investors.

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Why Invest in Hungary?

A Mature and Growing GBS Ecosystem

Hungary is home to more than 245 business service centers employing over 118,000 professionals, making it one of the most established GBS markets in Central and Eastern Europe. Approximately 60% of centers have operated for more than 10 years, demonstrating market maturity and long-term sustainability.

Competitive Costs Without Compromising Quality

Hungary offers one of the strongest cost-to-capability ratios in the region. A typical nine-person General Ledger team can operate with an annual fully loaded labor cost of approximately EUR 267,000, generating substantial savings compared with Poland, Czechia and Slovakia.

Europe's Lowest Corporate Tax Rate

Investors benefit from Hungary's 9% corporate income tax rate, the lowest in the European Union, supplemented by investment incentives, tax allowances, training support and R&D funding opportunities.

Strategic EU Location

As an EU Member State, Hungary provides full access to the European Single Market of approximately 450 million consumers while offering significantly lower operating costs than many Western European locations. The Central European time zone supports efficient collaboration with European headquarters and business units.

Indicator	Hungary at a Glance
Business Service Centers	245+
GBS Professionals	118,000+
Higher Education Students	350,000+
International Students	49,000+
Corporate Income Tax	9%
Direct Air Destinations from Budapest	~160
EU Market Access	450 million consumers

Talent That Drives Growth

Hungary's workforce is one of its strongest competitive advantages.

The country offers access to more than 350,000 university students, including nearly 50,000 international students, creating a sustainable pipeline of future talent. Strong academic programs in business, finance, engineering, computer science and information technology support the needs of modern GBS organizations.

English proficiency ranks among the strongest globally, while German, French, Italian, Spanish and numerous Nordic languages are commonly represented within Hungary's business services sector.

As business services evolve beyond transactional activities, Hungary continues to attract and develop talent in:

Finance and accounting

Procurement and supply chain

Analytics and reporting

Digital transformation

IT services and application support

Cybersecurity

Automation and AI-enabled services

Engineering support and industrial analytics

Budapest and Beyond: A Multi-City Delivery Model

Budapest

Hungary's capital serves as the country's primary GBS hub, hosting approximately 85% of all business service centers. The city combines a large multilingual talent pool, advanced office infrastructure, international connectivity and deep experience supporting multinational operations.

Regional Growth Hubs

Organizations looking to complement their Budapest presence can leverage regional cities with specialized strengths:

Debrecen: Manufacturing-adjacent services, engineering, procurement and life sciences

Szeged: IT, research, digital and knowledge-based services

Pécs: Healthcare, multilingual support and stable service operations

Győr: Automotive, engineering and industrial support services

Miskolc: Advanced manufacturing and engineering services

Székesfehérvár: Technology, logistics and industrial support functions

Together, these locations create a scalable, multi-site delivery network that supports both growth and talent diversification.

Amazing Panoramic View Of The Liberty Bridge With Heavy Traffic And The Danube River In Budapest

Szeged, Hungary, Giant christmas market at next to Szeged cathedral. Hungarian foods, drinks, presents and gifts. Giant labirintyh and ferris whhel for children

Ready to Explore Hungary's Investment Potential?

The KPMG Invest in Hungary 2026 report provides a detailed analysis of Hungary's business services market, talent availability, investment incentives, operating costs, regional hubs and future growth opportunities.

Download the full report and discover why global organizations are choosing Hungary as their next GBS destination.

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