Reputation management is a critical component of any modern-day organisation. It encompasses the relationships an organisation has with all of their stakeholders and in the age of the 24 hour news cycle, social media and ‘everyone an expert’, the way a reputation is managed will have a significant impact on market standing.

The way you manage your reputation can lead to big rewards or devastating brand damage. KPMG’s Reputation Advisory assists organisations to manage their reputation – both proactively and reactively. 

We help our clients to respond efficiently and effectively in times of crisis and in response to developing issues. We also support our clients to adopt a proactive focus on reputational risk management in order to help them prevent crises or issues occurring and to be prepared to act quickly if necessary. Our team has significant experience working both with and within government and industry to build, maintain and restore the brand and reputations of a variety of diverse organisations. Reputation Advisory is a trusted partner, working in the trenches with our clients when the issues are tough and the stakeholder environment is complex.

Operational readiness

Considerations for organisations

Questions to help your organisation understand the importance of a solid reputation management strategy.

Does your organisation have the knowledge required to build a favourable brand image and monitor your market position? An effective reputation management starts with creating a positive brand experience.

Do you have enough resources to protect your organisation from online reputational threats? In today's environment, bad reviews can go viral in minutes and cyber attacks can have major impacts on how customers perceive your organisations.

Do you have the capability to sense potential threats? Your ability to sense potential threats to your brand reputation provides you with a great opportunity to minimise the risk.

Do you have an effective strategy in place to deal with reputational damage should a crisis unfold? Solving reputational issues and reshaping customer perceptions after a crisis require a team with an extensive knowledge base.

Engineering management

How KPMG can help

KPMG offer services and programs to assist your organisation in these ways:

1. Identify and understand the root causes of their most challenging reputational issues.

2. Develop strategies to help organisations transform and respond to issues with the aim of increasing trustworthiness.

3. Then effectively communicate and build trust with their customers and stakeholders.

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