An African Overview

For the first time, we’ve engaged with over 130 CEOs and business leaders across Southern, East, and West Africa to gain insights into the region’s dynamic business environment.

Our commitment to Africa remains strong as the continent presents numerous growth opportunities in the business environment. Insights from our CEOs highlight both the opportunities and challenges their organisations face. These insights explore important areas such as how businesses have evolved to navigate the shifting landscape while managing complex economic and geopolitical challenges.

This year, we place a particular focus on geopolitics, given the recent surge in political tensions over the past year, which has impacted the economic side of business. Despite these challenges, the report confirms that African CEOs can unlock opportunities through effective geopolitical risk management, which is crucial for boosting Africa’s economy.