KPMG Türkiye Management Consulting Services
KPMG Türkiye's Management Consulting Services encompass strategy, management, and operational solutions and services that help businesses achieve their strategic objectives or completely redesign their business strategies. These services include solving complex problems, creating new products/services and revenue streams, achieving customer experience excellence, enhancing performance, and making changes or restructuring in organizational and operating models.
Management Strategies and Consulting, Transformation, Product and Service Development, and Growth
These services typically focus on key areas such as business strategy, corresponding organizational structure and operating model, new products and services, sales and marketing, and strategic growth. KPMG management consultants work closely with senior management and executives to conduct market research in these areas, identify improvement and diversification opportunities, define new products and services that will enhance growth and efficiency, and assist in implementing changes in related company functions through business and process analyses, as well as modeling new structures.
By leveraging similar experiences specific to the industry, they support and lead companies in making the best decisions. KPMG Management Consulting's primary goal is to help businesses become more competitive, profitable, and sustainable in their markets by providing solutions and insights. Our Management Consulting team will particularly utilize its expertise and trained resources as a core service to ensure that businesses are prepared for and can adapt to digitalization and disruptive threats.
Core Management and Strategy Consulting
Consulting services that assist companies in defining their long-term strategies, including market analysis, competitive positioning, go-to-market strategies, business plans and forecasts, and growth opportunities. This includes guidance on how to align business strategies with core values and missions, as well as providing services to facilitate necessary changes or realignments in business areas as needed.
Transformation Consulting
This consulting service focuses on planning business transformations to enhance performance or create new business areas, objectives, and revenue streams by leveraging digitalization and technology. It includes the development of detailed implementation plans and budgets, as well as management support during the execution phase. Additionally, it encompasses cultural and organizational change consulting, which is a crucial part of digital transformation.
Product and Service Development Consulting
This area of management consulting offers support to companies in the process of designing, developing, and launching new products or services to meet market needs and gain a competitive advantage. New product and service development consulting may include the following steps.
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Market Research and Analysis Consultants conduct in-depth market research to understand market needs, customer expectations, and current trends. This research helps identify the gaps that a new product or service can fill.
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Innovation Strategy Development A strategic plan is developed for the company to create an innovative product or service. This strategy includes creative solutions and processes aimed at achieving long-term goals.
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Concept Development and Prototyping Work is done on product or service concepts at the idea stage, and prototypes of these concepts are developed. This phase allows for the materialization of new ideas and testing their market suitability.
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Product/Service Design and Development Consultants guide the design process of the product or service, optimizing it by considering factors such as user experience, functionality, and aesthetics.
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Go-to-Market Strategy A strategic plan is developed for how to launch the new product or service into the market. This plan includes pricing, distribution channels, marketing, and promotional strategies.
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Product Launch and Management Consultants provide support during the product launch, manage the launch process, and conduct performance assessments to measure success.
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Continuous Improvement and Feedback Management After the product or service is launched, consultants gather customer feedback and provide recommendations for the continuous improvement of the product or service.
Customer Experience and Customer Growth
Customer experience consulting is a field of management consulting that develops strategies to enhance interactions between companies and their customers, aiming to deliver an exceptional customer experience. These services focus on increasing customer satisfaction, building loyalty, and strengthening and growing the company's position in the market.
Customer experience consulting offers services in the following key areas:
Customer Journey Mapping
Customer experience consultants analyze all touchpoints and processes through which customers interact with a product or service. Mapping these processes helps identify challenges and opportunities that customers encounter during their journey with the company.
Customer Insights and Analytics
Consultants use data analytics and customer research to understand customer behaviors, preferences, and expectations. These insights enable strategic decision-making to enhance the customer experience.
Personalization Strategies
Personalizing the customer experience enhances satisfaction by offering customers more tailored and meaningful interactions. Consultants leverage data and analytics to develop strategies for delivering personalized services and offers.
Digital Transformation and Omnichannel Experience
Customer experience consultants develop omnichannel strategies to ensure the integration of digital channels and provide a consistent experience across all touchpoints. This allows customers to enjoy a seamless experience both online and through physical channels.
Employee Experience and Training
Employees play a critical role in enhancing the customer experience. Consultants offer training programs and cultural change strategies to ensure that employees adopt a customer-centric approach.
Customer Feedback Management
The process of collecting, analyzing, and implementing improvements based on customer feedback is managed. Consultants create systems and processes to incorporate feedback from customers into a continuous improvement cycle.
Performance Measurement and ROI Analysis
The success of customer experience improvements is evaluated through performance metrics and ROI analyses. Consultants monitor the effectiveness of customer experience strategies through these analyses and recommend necessary adjustments.
Customer experience consulting helps companies increase customer loyalty, reduce churn, and strengthen brand image. These services enable companies to respond to their customers' needs in a more responsive and proactive manner, allowing them to gain a competitive advantage.
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