From the boardroom to the showroom, automotive executives are facing a stark truth: transformation is no longer optional. But what are they doing about it?
This 25th edition of the Global Automotive Executive Survey is designed to help answer that question. Among the 775 global executives KPMG surveyed, we identified a small group of standout performers — to understand what they’re doing differently.
Winning the next decade of mobility is not likely to hinge on a single breakthrough — but on the ability to orchestrate transformation across multiple, interdependent domains.
A small group of companies in our survey — 15 percent of the respondents — are already doing this. These companies are adopting AI effectively, building customer insight into their decisions, collaborating across the product lifecycle, and regionalizing their operations. The effect on their businesses is striking; 74 percent of these leading companies say they have exceeded their innovation targets over the past year, compared with just 60 percent of the other respondents. They are also outperforming on customer satisfaction and operational goals.
Their success sends a powerful message: transformation, done correctly, pays off.
The five Ts framework is a roadmap for companies to help reshape their operations, business models, and customer interactions in the face of unprecedented industry challenges.
