AI is the engine – People are the compass

We believe that technology should serve humanity, not the other way around. At KPMG, we don’t just use AI. We understand it, monitor it and guide it — with purpose, precision and principle. We harness the full potential of AI to unlock insights, drive efficiency and spark innovation, but we never lose sight of what matters most: people.

Ethics is not an add-on, it is the foundation of sustainable growth. We don’t just implement AI, we make it work — responsibly. From strategy to execution, we help you navigate complexity with clarity, build trust through governance and compliance and scale innovation without compromising integrity.

Navigate the future of AI – from strategy to trust

Artificial intelligence is transforming how organisations create value. Yet successful adoption requires more than technology. It calls for clear strategy, trusted governance, skilled people and the right technical foundations.

KPMG’s AI services help you move confidently from ambition to execution — balancing innovation with integrity at every step. Whether you’re defining your AI roadmap, training your workforce, building secure infrastructure or managing risk and compliance, we bring together multidisciplinary expertise to make AI work for your business.

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ROI with KPMG’s GenAI Rapid Value Assessment tool

KPMG brings a sharp, data-driven approach to help you explore where generative AI can make the biggest impact.

Our GenAI Rapid Value Assessment tool is powered by a databank of over 3 billion data points and backed by a patent-pending methodology. With an outside-in, bottom-up lens, we identify scalable GenAI implementations that demonstrate ROI early – building confidence and momentum for further investment and scaling.

The real power of GenAI lies not just in its technical capabilities, but in how we translate those into measurable business outcomes. At KPMG, we go beyond identifying use cases—we quantify impact. By mapping tasks to roles and estimating time saved, we create a digital twin of the organization. This lets us simulate GenAI’s effect on productivity and cost, grounded in real data. It’s not about hype—it’s about clarity, confidence, and scaling what works.

Johanna Wind Wade

AI Lead

Explore our dedicated AI pages to learn more

Every organisation’s AI journey is unique — but success always rests on four essential pillars: strategy, trust, people and technology. Together, they create a foundation for responsible, scalable and value-driven transformation.

AI Jumpstart & Strategy is designed to set your AI strategy and execution plan tailored to your unique starting point business opportunities.

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KPMG’s AI Workforce-approach helps organisations build the skills, confidence and capacity needed to thrive in an AI-enabled environment.

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AI Trust is KPMG’s framework for helping organisations adopt and implement AI solutions safely and in full regulatory compliance.

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KPMG’s AI Technology approach helps organisations deploy AI tools and build the data infrastructure needed to scale responsibly.

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Explore other solutions and tools to compliment your AI transformation journey.

Embark on your AI journey with confidence through KPMG's tailored programs KPMG Signature Board Experiences and GenAI Workshop Series for Tax, developed to align with your specific needs and level of AI maturity.

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At KPMG, we believe AI enables a faster, more efficient audit, increasing quality while reshaping the nature of auditing itself. AI helps us focus on where risk truly lies, delivering a better audit across the board.

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Our partnerships play an important role in helping clients unlock value from AI.

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Develop a tailored AI strategy and roadmap for legal work. Identify high-impact use cases, build or source the right AI tools, and establish strong data foundations. Equip your team with the skills and mindset to drive adoption and long-term success.

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With Trusted AI as our foundation, we help tax functions build and deploy responsible, ethical and fair GenAI programs that create value across tax operations.

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The shift from manual oversight to data-driven intelligence has begun. Learn what this means in practice.

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KPMG 2025 CEO Outlook

CEOs doubling down on AI and talent investment as the keys to resilience and growth.

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A blueprint for creating value through AI-driven transformation.

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Now in its fourth iteration, the research captures the views of more than 48,000 people from 47 countries, representing all global geographic regions. It offers the most comprehensive examination to date of public trust and attitudes toward AI.

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Strategies to advance the IT function in a cloud and AI-enabled era.

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What is the difference between AI and GenAI?

AI

Artificial Intelligence (AI) refers to technologies that mimic human behavior and thinking, ranging from simple rule-based systems to complex algorithms and is used for tasks such as automation, decision-making and data analysis.
GenAI

Generative AI (GenAI), a subset of AI, focuses on creating new content using probabilistic models and neural networks, excelling in generating text, images, and other media by processing large data sets.