Tourism is emerging as a vital sector for Saudi Arabia. The Kingdom is leveraging its natural and historical assets to draw visitors from around the world. As part of Vision 2030, the country aims to diversify its oil-dependent economy by becoming a tourism destination, with a target of welcoming 150 million annual visitors by 2030.
As the world gravitates towards more responsible travel choices, Saudi Arabia is well-placed to seize the opportunity and transform its tourism industry into a model for sustainability. However, Saudi Arabia’s tourism ambitions come with challenges. Global economic uncertainty, shifting traveler preferences, and environmental concerns such as rising temperatures and water scarcity could pose risks to the sector.
In this paper, we will examine the critical aspects of sustainability in tourism and explore how Saudi Arabia can integrate sustainable practices into its tourism sector.
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