Report: The luxury goods market in Poland
The luxury goods market in Poland
The total value of the luxury goods market in Poland in 2019 will amount to approx PLN 25 billion. In 2018, over 234 thousand people lived in Poland earning over 20,000. As in previous years, luxury and premium cars continue to be the largest segment, accounting for nearly two thirds of the total market.
In 2018, the number of affluent Poles exceeded 1.4 million people, which is approx 235 thousand more than in the previous year. According to our estimates, there may be as many as 2 million people in Poland earning over PLN 7.1 thousand gross a month in 2022.
As in previous years, luxury and premium cars continue to be the largest segment, accounting for nearly two thirds of the total market. This year, the value of this segment may reach PLN 16.3 billion, which means an increase by 7.7% compared to 2018.
Two thirds of those surveyed with a monthly income in excess of PLN 20 thousand gross stated that they spend more than 11% of their annual income on luxury goods on average.
The youngest consumers purchase luxury goods much more often than people aged 51+. Buyers aged 18–35 are more likely than other groups to choose luxury clothes and footwear.
Poles perceive luxury primarily in the light of brand prestige; they also attach importance to the quality and ppearance of products.
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