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      In today’s environment, many businesses face challenges around pricing. There are margin pressures, competing objectives, and a seemingly constant ‘race to the bottom’ with competitors.

      With the right structure and strategy, pricing can have an instantaneous and disproportionate effect on profitability. A sound pricing strategy is an effective profit lever to help businesses maximise long-term profitability while communicating value to your customers and enhancing your brand.

      The KPMG team can help on your journey to increase profitability while remaining competitive, through focusing on:

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      Harish Krishnan

      Director

      KPMG in New Zealand

      Strategy

      Developing effective pricing methodologies to maximise long-term profitability through:
      • Aligning pricing with your overall business strategy
      • Achieving improvement in sales, profit, market share and customer loyalty
      • Tailoring pricing models for specific customer segments

      Policy

      Establishing structures for product pricing, promotions and value items through:
      • Building pricing and discounting strategies that work in unison to drive profit and competitive advantage
      • Structured processes for price reviews and discount decisions which can rapidly adapt to market and competitor changes

      Capability

      Communicating value to customers and improving processes through:
      • Establishing clear ownership and governance of the pricing function, building this into organisational structures and capabilities
      • Using data and analytics to inform decisions, and technology to automate processes
      • Understanding the value drivers of customers and aligning pricing with perceived benefits and differentiating factors to better communicate the value of products or services

      We'll draw on our expertise in:

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      Supply chain

      An effective pricing strategy will complement the supply chain vision by aligning with objectives such as service levels, risk and resilience, and costs and compliance.

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      Technology

      Using digital tools to model and evaluate pricing scenarios and outcomes – KPMG can build bespoke pricing solutions or recommend suitable off-the-shelf platforms.

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      ESG

      Embedding ESG considerations into pricing can support a greater focus on sustainability and become a driver of value to your business and your customers.

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      Data analytics and insights

      We use a variety of data analytics platforms and pricing optimisation packages to support pricing decisions.

      Our services

      KPMG’s Retail practice is a network of experienced professionals based in Aotearoa New Zealand alongside KPMG member firms around the world.
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      Working with every facet of the energy industry, to help clients respond to business issues and trends.
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      KPMG's Supply Chain & Operations services optimise the end-to-end process, technology and people levers essential to building operational advantage.
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      Helping organisations be sustainable, resilient, inclusive, and focused on their impact.
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