KPMG Trusted AI

KPMG member firms are committed to using AI ethically and responsibly

We believe in the transformative power of AI and that it can only reach its full potential when it is paired with human expertise and ingenuity.

At KPMG, our purpose is to inspire confidence and empower change. Tracing our origins back over 150 years, our people have played a leading role in harnessing the power of new technologies and providing assurance and direction in implementing them.

KPMG member firms are committed to upholding ethical standards for AI solutions that align with our values and professional standards, and that foster the trust of our clients, people, communities, and regulators. We are steadfast in our commitment to act in a way that serves the public interest, honours public trust, and demonstrates our commitment to professional excellence.

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AI solutions should have:

Fairness

AI solutions should be designed to reduce or eliminate bias against individuals, communities and groups.

Transparency

AI solutions should include responsible disclosure to provide stakeholders with a clear understanding of what is happening in each solution across the AI lifecycle.

Explainability

AI solutions should be developed and delivered in a way that answers the questions of how and why a conclusion was drawn from the solution.

Accountability

Human oversight and responsibility should be embedded across the AI lifecycle to manage risk and comply with applicable laws and regulations.

Data integrity

Data used in AI solutions should be acquired in compliance with applicable laws and regulations and assessed for accuracy, completeness, appropriateness and quality to drive trusted decisions.