Last updated 15 March 2023

In some instances, KPMG (or our service providers) will use cookies, web beacons and other technologies to automatically collect certain types of information when you visit us online, as well as through emails that we may exchange.  Collecting this information allows us to customise your online experience, as well as improve the performance, usability and effectiveness of our online presence, and measure the effectiveness of our marketing activities.

IP addresses

An IP address is a number assigned to your computer whenever you access the internet. It allows computers and servers to recognise and communicate with one another.  IP addresses from where visitors appear to originate may be recorded for IT security and system diagnostic purposes. This information is typically used in aggregate form to conduct website trend and performance analysis. 


Cookies will be placed on your computer or internet-enabled device whenever you visit our website. This allows the site to remember your computer or device and serves a number of purposes.

On some of our websites, a notification banner will appear requiring your consent to collect cookies. If you do not provide consent, your computer or internet-enabled device will not be tracked for marketing-related activities.  A secondary type of cookie referred to as “user-input” cookies may still be necessary for functionality. These cookies will not be blocked through the use of this notification banner.  If you wish to revoke or change your selection, you may do so by clearing your browser’s cookies.

Other third-party tools and widgets, if used on our websites, may place a cookie on your device to make their service easier to use, and ensure your interaction is displayed on our webpages properly.

In our analytical reports, we may use cookies to obtain identifiers including IP addresses.  This is to identify visitor trends, such as the number of unique visitors to our websites and the geographic origin of those visitors.  It is not to identify individual visitors.

Although most browsers automatically accept cookies, you can choose whether or not to accept cookies via your browsers settings (often found in your browser’s Tools or Preferences menu). You may also delete cookies from your device at any time. If you do not accept cookies, you may not be able to fully experience some of our website’s features.

Further information about managing cookies can be found in your browser’s help file or through sites such as

Cookies used on KPMG websites



Type & Expiry

Performance (i.e., User's Browser)

Our websites are built using common internet platforms. These have built-in cookies which help compatibility issues (e.g., to identify your browser type) and improve performance (e.g., quicker loading of content).


Deleted upon closing the browser

Security (e.g. Asp .NET) Cookies

If you register for access to a restricted area, our cookies ensure that your device is logged for the duration of your visit. You will need your username and password to access the restricted areas. 


Deleted upon closing the browser

Site Preferences

Our cookies may also remember your site preferences (e.g., language) or seek to enhance your experience (e.g., by personalising a greeting or content). This will apply to areas where you have registered specifically for access or create an account. 


Deleted upon closing the browser


We use several third-party analytics tools to help us understand how site visitors use our website. This allows us to improve the quality and content of for our visitors. The aggregated statistical data cover items such as total visits or page views, and referrers to our websites. For further details on our use of Google Analytics and Microsoft Clarity, see below.

For Google Analytics: Persistent, but will delete automatically after two years if you no longer visit

For Microsoft Clarity:

The Heatmap data may be kept for up to 13 months

Session recordings are retained for 30 days and certain recordings could be kept for up to 13 months.  

Site visitor feedback

We use a third-party survey tool to invite a percentage of visitors to provide their feedback. Cookies are used to prevent visitors from being invited multiple times.

The first cookie (1) is set if the visitor is not invited to participate in the survey, and is used to ensure visitors are not invited after their first-page view.

The second cookie (2) is set if the visitor is invited to participate in the survey, and is used to ensure the visitor is not invited again to participate for 90 days.

(1) Session

Deleted upon closing the browser

(2) Persistent

Deleted automatically after 90 days or presenting survey invite.

Social sharing

We use third-party social media widgets or buttons to provide you with additional functionality to share content from our web pages to social media websites and email. Use of these widgets or buttons may place a cookie on your device to make their service easier to use, ensure your interaction is displaying webpages (e.g. the social share count cache is updated) and log information about your activities across the Internet and on our websites. We encourage you to review each provider's privacy information before using any such service. For further details on our use of social media widgets and applications, see below.

Persistent, but will be deleted automatically after two years if you no longer visit

Google Analytics

KPMG uses Google Analytics. More information about Google Analytics can be found here:

To provide visitors with more choice on how their data is collected by Google Analytics, Google has developed the Google Analytics Opt-out Browser Add-on.  The add-on communicates with the Google Analytics JavaScript (ga.js) to indicate that information about the website visit should not be sent to Google Analytics.  The Google Analytics Opt-out Browser Add-on does not prevent information from being sent to the website itself or other web analytics services.

Web beacons

A web beacon is a small image file on a web page that can be used to collect certain information from your computer, such as an IP address, the time content is viewed, a browser type, and the existence of cookies previously set by the same server.  KPMG only uses web beacons in accordance with applicable laws.

KPMG or its service providers will use web beacons to track the effectiveness of third-party websites that provide us with recruiting or marketing services or to gather aggregate visitor statistics and manage cookies.

You have the option to render some web beacons unusable by rejecting their associated cookies.  The web beacon may still record an anonymous visit from your IP address but cookie information will not be recorded.

In some of our newsletters and other communications, we will monitor recipient actions such as email open rates through embedded links within the messages.  We collect this information to gauge user interest and to enhance user experiences.

Location-based tools

KPMG will collect and use the geographical location of your computer or mobile device.  This location data is collected to provide you with information regarding services which we believe may be of interest to you based on your geographic location, access to your nearest KPMG office and to improve our location-based products and services.

Social media widgets and applications

KPMG’s websites include functionality to enable sharing via third-party social media applications, and application programming interfaces (‘APIs’), such as the Facebook Like button, LinkedIn, and Twitter widgets. These social media applications will collect and use information regarding your use of the KPMG websites. Any personal information that you provide via these social media applications may be collected and used by other members of that social media application and such interactions are governed by the privacy policies of the companies that provide the application.

We do not have control over, or responsibility for, those companies or their use of your information.

KPMG websites may also host blogs, forums, crowd-sourcing and other applications or services (collectively ‘social media features’).  The purpose of social media features is to facilitate the sharing of knowledge and content.  Any personal information that you provide on any KPMG social media feature may be shared with other users of that social media feature (unless otherwise stated at the point of collection), over whom we may have limited or no control.