The 2025 Agenda presents a comprehensive ‘to-do list’ for the sector, grounded in real-world conversations and designed to provoke action. Now in its 16th year, the Agribusiness Agenda draws on insights from almost 200 industry leaders.
This year’s Agenda is intended to be a provocation to the food and fibre sector around imagining what its potential could be in the future. We’re asking leaders to be brave, to be curious, and to act. The challenges we face are complex, but complex challenges unlock significant opportunities. If we lean in together, we can shape a future that’s not just resilient but thriving.
KPMG's 2025 Agribusiness Agenda shares the results of our annual Agribusiness Leaders Priority Survey, a key resource for industry leaders and influencers. In preparing the insights for the Agenda this year, we engaged with industry leaders to discuss what needs to be done now to create the future they envision for the sector, as well as five alternative voices: farmers and growers, emerging leaders, future food innovators, sustainability professionals, and banking and insurance providers.
The task list
☐ Create an ecosystem to support New Zealand companies to prosper in ASEAN markets.
☐ Ensure the stories we tell are nuanced to meet the needs of those that will listen.
☐ Stay the course for the long-term.
☐ Create leadership mentor groups.
☐ Start the long-term work to build trusted relationships in India.
☐ Invest in capabilities to implement the best solutions worldwide.
☐ Reinvigorate efforts to establish an industry-led data exchange.
☐ Create open access data plans for our common farming systems.
☐ Anchor an education programme about the pros and cons of biotechnology.
☐ Recognise the work of other credible regulatory agencies in our approval process.
☐ Get clear on the pathway for skills and on-the-job learning.
☐ Invest time and effort to tell the stories about your food and fibre business.
☐ Invest in the first mile as much as we do the last mile.
☐ Support those that are leading in nature-based farming systems to tell their stories.
☐ Connect financial incentives to decarbonisation.
☐ Think about the challenges faced with waste streams in a different way.
☐ Emphasise collaboration between industry and regulators.
☐ Clarify MPI’s role in the food system.
☐ Work with technology suppliers in the farming sector to help them deliver integrated turnkey solutions to farmers.
☐ Enhance outcomes through funding investment in land use.
☐ Create more financing vehicles that recognise that farming businesses are fundamentally two distinctly different businesses.
Top 10 priorities in 2025
Get in touch
Please get in touch with any questions about our Agribusiness Agenda.