Marketing Strategy for Micro and Small Enterprises Grant Scheme

The Marketing Strategy Grant Scheme supports Micro and Small Enterprises in engaging external service providers to develop a tailored marketing strategy that aligns with the business’ objectives and enhances market competitiveness.

The Marketing Strategy for Micro and Small Enterprises Grant Scheme supports the procurement of a tailored marketing strategy through an external, registered service provider.

This strategy must include elements such as:

• Market Analysis;
• Positioning and Branding;
• Measurement and Evaluation; and
• Implementation Plan.

Only services from unrelated, registered service providers are eligible.

It is important to note that marketing-related costs such as marketing materials, ad buys, and other promotional expenses are excluded.

• Maximum funding of up to €10,000 per undertaking.
• The aid intensity is determined by the size of the entity:
  • Micro and start-ups (up to 5 years following registration): 60%
  • Micro and small enterprises (over 5 years following registration): 50%
• Only one application per undertaking is allowed under this scheme.
• Aid under the Marketing Strategy for Micro and Small Enterprises Grant Scheme will be awarded in accordance with the General Block Exemption Regulation (‘GBER’).

Cut off dates are currently available from now until 31 December, 2026 subject to availability of funds.

Our team is ready to assist you in understanding how the Marketing Strategy for Micro and Small Enterprises Grant Scheme can best benefit your business and guide you through the application process. We can also support in the phases following the application, including in reporting, as well as in claiming reimbursement with the Managing Authority.

To learn more about how this grant scheme can support you, or to start your application process, please feel free to get in touch.