ConsumerCurrents - Issue 16, January 2014
ConsumerCurrents - Issue 16, January 2014
This issue of ConsumerCurrents explores a number of the opportunities and challenges that face the consumer industry as it seeks to generate growth and value.
Articles in this edition:
- Presumers and custowners – How major brands are increasingly engaging in crowdsourcing
- Rise of the ROBO-shopper – Why so many consumers are happy to Research Online and Buy Offline
- Interview with Matt Shay – The National Retail Federation’s CEO on the importance of innovation
- Analytics – How can big data make a big difference to your performance?
- The Gulf States – A guide to the region where retail is expected to grow significantly over the next three years
- Production's coming home – or is it? What companies need to know about reshoring
- Case study: Procter & Gamble – Sustainability Head Len Sauers on the company’s green goals
- Lessons from other industries – What can retail learn from the internet’s impact on the music business?
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