Insight-driven strategies and actions

Today’s customers have increasingly complex expectations, and keeping pace with demands is an ongoing challenge. Insight-driven organisations can put their data to work and proactively anticipate, strategize and adapt their value proposition, backed by a core understanding of their customers’ needs.

With the roadmap and tools to meet your company’s needs, you’ll be able to enable, activate and harness data, analytics and actionable insights. You’ll have a real-time, multi-dimensional view of your customers, allowing you to develop effective customer strategies and a personalised approach to executing them.

Is your data and analytics (D&A) strategy foundational to your business growth?
Do your D&A capabilities give you a holistic understanding of your business ecosystem?
Do your data practices help you to provide a real-time, 360 view of your customers?
Are you equipped to adopt both basic statistical and advanced tools to help meet emerging analytical needs?
Do you have detailed policies in place to help ensure information security and privacy?

To empower your insight-driven strategy, KPMG in India can:
Develop an enterprise data and insights strategy, with a measurement framework and the insight ecosystem to support it
Assess and integrate data assets across departments and systems, aligning with the voice of the customer to help create a coherent picture of their needs
Implement a framework which is designed to enable you to understand your customers’ behaviour, including where to invest to meet their expectations
Use predictive analytics to help anticipate customer needs, personalise the experience and improve the customer experience overall.

KPMG Connected Enterprise

KPMG Connected Enterprise is a customer-centric, tailored-by-sector approach to digital transformation.

It allows you to rebuild your business, end to end, around your customers to create a seamless, agile, digitally enabled business, capable of transforming experiences and reaching new levels of performance and value.

Take a look at the other capabilities below.

Connected Capabilities

Eight capabilities, for twice the impact

The most successful organisations invest in eight capabilities which span all areas of the customer experience. This ensures a connected organisation that goes beyond cross-channel interactions.

Those that invest in all eight capabilities are twice as likely to meet customer expectations, achieve objectives and deliver return on investment.

Capability Maturity Assessment

See how your enterprise compares to others in your industry. Take this 15-minute assessment to rank your performance against benchmarks across eight fundamental capabilities.

Find out more