Revolutionising traffic management and road safety with AI-powered intelligent traffic management system (ITMS)

The AI-powered ITMS addresses traffic congestion, reduces accidents, and enhances road safety and compliance on expressways

event 24 Mar, 2025

Client

State Road Development Corporation

Primary goal

Address critical challenges in traffic management on its expressways

Outcome

KPMG in India successfully turned a bold vision into operational reality, delivering an effective and efficient service

The opportunity

The expressway network faced severe traffic congestion, frequent accidents, and low adherence to traffic regulations, resulting in high fatalities and traffic-related issues. The challenge was to develop a thorough approach that could not only manage and reduce congestion but also enhance road safety and compliance with traffic rules.

KPMG in India's response

KPMG in India was engaged to design and implement a cutting-edge Highway Traffic Management System (HTMS), one of the leading initiative under a Public-Private Partnership model. The HTMS project leveraged advanced artificial intelligence technologies to tackle the client’s challenges effectively.

Key success drivers of the programme included

Enhanced surveillance and recognition

Automatic Number Plate Recognition (ANPR) technology was implemented to identify blacklisted vehicles, while surveillance systems played a critical role in crime detection. Mobile surveillance vans equipped with speed guns and pan-tilt-zoom (PTZ) cameras assisted in continuous monitoring and enforcement.

Advanced violation detection

The system incorporated sophisticated technology to detect a total of 17 types of traffic violations, including speeding, lane violations, and mobile phone usage while driving. It utilised 4D radar and AI-based video analytics to assisted in precise detection and enforcement of traffic rules.

Integrated incident management

The HTMS included an incident and accident detection system, which helped in swiftly addressing emergencies and improving overall road safety. This integration led to faster deployment of emergency services like fire engines, ambulances and automated alerts to the law enforcement agencies for better management of unforeseen incidents.

Centralised command and control center

At the core of the HTMS was a centralised command and control center, which played a crucial role in managing the system. This center facilitated real-time monitoring of incidents such as heavy rains and landslides and streamlined the emergency response process, significantly reducing response times.

Traffic management system

The HTMS system was developed to monitor various parameters including traffic violations, weather conditions, and real-time traffic updates. This was achieved through a range of technologies such as Dynamic tvlessage Signboards, kiosks for information and making payments for traffic challans and mobile applications for providing timely informution to drivers.

The outcome

Enhanced safety measures

The installation of speed detection systems and AI-based video analytics for traffic rule enforcement led to a notable reduction in fatal accidents on the expressway. Variable Messaging Sign Boards at 22 strategic locations provided motorists with real-time updates on traffic conditions, road closures, and weather, improving overall driver awareness and safety.

Faster emergency response

Emergency vehicles, including towing vans, cranes, and ambulances, were equipped with vehicle tracking systems. This integration allowed for quicker detection of accidents and broken-down vehicles through the incident detection system, effectively halving the response time.

Through these achievements, KPMG in India demonstrated its capability as a trusted ally in accomplishing successful outcomes and setting new benchmarks in traffic management and road safety.