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      This article was published by The Economic Times – Energyworld.com on October 30 2026 for reference. Please click here to read the article.

      For India’s energy companies, the harder artificial intelligence (AI) question is not where to experiment, but how to turn experiments into dependable operational value. Forecasting demand, anticipating equipment failures and making technical knowledge easier to access offer different opportunities. Scaling them, however, depends on more than choosing a model.

      The sector’s long history of digitisation provides a head start. It does not automatically provide connected data, redesigned workflows or the governance needed for wider deployment. That gap between ambition and operational readiness should anchor the investment conversation. The model matters, but the enterprise around it determines whether its promise becomes performance.

      Ambition is not scale

      A pilot can demonstrate a capability within a defined setting. Enterprise deployment asks a different question: can that capability work across locations, systems and teams under routine, within everyday operating requirements? Investment intent and a promising demonstration do not answer it. Neither does the availability of a more capable model do not answer that question.

      This is why the distinction between AI and generative AI (GenAI) matters. Predictive AI supports forecasting, prediction and optimisation; GenAI can generate address different tasks from generating content and make or accessing information accessible through natural- language queries. Their benefits should be assessed against the task they perform, rather than grouped into a single adoption narrative. Deployment is a milestone, not proof of a return.

      Data alone is not an advantage

      Energy was a data business long before AI became a boardroom topic. Operational and enterprise systems capture information from plants, pipelines, reservoirs and grids, supporting reporting, planning and prediction. That history provides a substantial resource. But information accumulated across separate systems is not automatically accessible or suitable for every AI application.

      The advantage lies in making data accessible, contextualised and suited to the application. An engineer querying plant information needs more than a fluent response: the underlying information must be relevant and dependable. Adding a conversational interface does not resolve fragmented architectures or inconsistent records. GenAI makes those weaknesses more consequential, not less.

      In power and renewables, demand and renewable generation forecasting support illustrate the role of predictive AI in scheduling, while. Outage prediction and asset health monitoring address other another operational needs. Need. These applications should be distinguished from GenAI assistants who can help that service teams to access information or prepare responses. They require different evidence of success, even when they draw on related enterprise data.

      Useful For GenAI applications, the more useful examples are embedded in everyday workflows: work: drafting work orders and help suggesting engineers to query technical information in plain language. The commercial question is whether these capabilities improve the process, rather than simply add another interface. An AI pilot can demonstrate a capability. Scaling requires the enterprise to change how that capability is used.

      In safety-critical settings, decision support must be distinguished from autonomous control. Human oversight is one safeguard; validation, access controls, monitoring and clear accountability also matter. The limits of what An advisory application should not be treated as evidence that the same approach is ready to act within a control system may do. The operating boundary must remain explicit as applications become more capable.

      From experimentation to accountability

      Five foundations deserve attention. Two foundations concern The first two are data: connected architecture and reliable information. Integration and data quality. Information needs to connect across operational and enterprise systems, while remaining complete, consistent and well governed. Without that combination, wider deployment can carry existing fragmentation into new applications. Trust in an output begins with confidence in the information behind it.

      The next two are workflow redesign and workforce readiness. A tool must fit how work is performed, with clear responsibility for reviewing and using its outputs. Frontline buy-in is not a finishing touch. Users need the skills to understand, challenge and apply what the system produces. Otherwise, a technically successful deployment can remain peripheral to everyday decisions.

      The fifth is a coherent technology approach. Adding disconnected point solutions can deepen the fragmentation that deployment is meant to overcome. Partner selection should turn on fit with energy data, security standards and operating requirements, rather than a catalogue of products. Domain familiarity can help, but it does not by itself guarantee lower risk or faster returns.

      Deeper partnerships with mature solution providers can help accelerate enterprise-grade implementation, supporting the transition from pilots to deployment at scale.

      Agentic AI sharpens this argument. Moving from assistants that answer questions to agents that initiate actions makes data weak foundations harder to overlook. Data, permissions and accountability become part of the deployment decision, not issues to resolve after expansion. The distinction between providing advice and acting is especially consequential where safety-critical processes are involved.

      India’s energy companies should therefore judge progress not by the number of pilots launched, but by whether deployments improve defined outcomes within clear operating safeguards. The next investment decision is as much about data, workflows and accountability as it is about models. That is the difference between demonstrating AI’s potential and building the capability to use it.

      Authors

      Sushant Rabra

      Partner and Head, Digital Strategy, Solutions and Insights

      KPMG in India

      Shreyansh Upadhyay
      Shreyansh Upadhyay

      Associate Partner, Business Consulting & Chair, AI for Energy

      KPMG in India


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