Building trust through responsible and ethical AI
At KPMG, we are passionate about all things artificial intelligence and excited for the accelerated growth opportunities it can offer our clients. Yet, as AI revolutionises the way humans work, live and interact, its vast potential must be weighed up alongside potential challenges and risks.
Our confidence in AI starts with a foundation of ethical conduct and responsible AI practices, guided by our KPMG Trusted AI Framework and embedded into our Trusted AI services
Which responsible AI solution is right for you?
Contact KPMG to find out how Trusted AI services & solutions can help your business.
KPMG's responsible AI services
AI risk assessment
We tailor frameworks designed to embed Trusted AI principles into every stage of AI initiatives through AI Readiness/ Maturity Assessments, AI Strategy Reviews or Trusted AI Strategy Implementation.
We can help tailor frameworks to embed the Trusted AI principles into your AI initiatives. This includes risk assessments for individual AI and machine learning algorithms as well as broad assessment reviews of entire AI programs.
We can also support you through the development of AI policies and procedures based on principles of integrity, fairness, resilience and explainability.
AI risk transformation
We help clients to transform their governance and organisation to ensure accountability throughout the AI lifecycle as well as processes, controls and technologies to integrate Trusted AI into their end-to-end model management.
We can help you ensure accountability throughout the AI lifecycle to integrate trust into your broader machine learning processes.
We can also help establish and implement governance, policies, procedures and operating models spanning the AI ecosystem including training, evaluating and continuous monitoring of AI models.
KPMG Compliance Tracking AI
Introducing an innovative ally in your compliance journey – KPMG Compliance Tracking AI – enabled by Kym.
Powered by the advanced capabilities of our generative AI platform 'Kym', this solution is expertly designed to decipher and manage the regulatory maze with unparalleled intelligence and efficiency. It synthesises and scrutinises data, uncovering vital connections and identifying any discrepancies against KPMG's robust frameworks and controls.
Address key drivers of compliance breaches by arming your teams with an AI risk and compliance expert, available 24x7 to provide knowledge, insights, recommendations, and evaluation of compliance risks.
Privacy
New Privacy reforms seek to balance the protection of the privacy of individuals with the interests of entities in carrying out their functions or activities.
Embedding privacy throughout your organisation is crucial to staying on top of complex local and global regulations, particularly with increasing data collection amounts, and shifts towards hybrid working.
KPMG’s Data Protection Navigator offers digital self-assessments to evaluate and understand your current situation across multiple roles, locations, and business functions.
Quantum
KPMG has developed a comprehensive quantum security framework that helps organisations transition to quantum resilience and ensure they remain compliant, secure and ahead of the curve.
The quantum era threatens to make current cyber security measures obsolete, exposing sensitive data and critical infrastructure to unprecedented risks.
Regulatory shifts such as the US Quantum Computing Cybersecurity Preparedness Act 2022 make quantum compliance an immediate imperative. Organisations need to consider the opportunities and threats presented by quantum computing to remain competitive, secure and compliant.
Learn more: How to prepare for quantum cyber security risk
Responsible AI
Responsible AI aims to ensure that AI-related risks and ethical considerations are effectively addressed while simultaneously promoting the trusted development and implementation of AI technology in a trustworthy manner.
As AI applications proliferate, so do the risks associated with them – from data security threats to ethical concerns and regulatory compliance. We recognize the need for a proactive approach to risk management in this ever-evolving landscape. Our professionals leverage KPMG's proprietary Trusted AI Governance Framework to align with industry standards like ISO 42001 and NIST AI risk management, and with evolving cybersecurity and privacy protection needs as well as new AI regulations requirements such as the upcoming European AI Act.
Our multi-faceted risk framework integrates broad expertise in AI solutions, governance and assessment. It includes the controls, processes and tools you need to ensure the trustworthy and ethical assessment, design and deployment of AI systems – ultimately delivering AI solutions of the highest ethical and trustworthiness standards.
KPMG's Trusted AI Framework
The KPMG Trusted AI Framework is designed to ensure all AI services we offer are conducted ethically and responsibly, through a commitment to core values like transparency, fairness and accountability.
The Framework
For organisations looking to build AI into their operations, the Framework helps enhance efficiency and innovation while adhering to the highest standards of integrity and ethical AI conduct.
It has been designed around three key principles: KPMG values, human-centricity and trustworthiness.
Values
- Sustainability
- Fairness
- Transparency
Principles
- Human-centric
Values
- Transparency
- Explainability
- Accountability
Principles
- Human-centric
Values
- Accountability
- Data integrity
- Reliability
Principles
- Human-centric
- Trustworthy
Values
- Reliability
- Security
- Safety
Principles
- Trustworthy
Values
- Safety
- Privacy
- Sustainability
Principles
- Trustworthy
- Values-led
Trusted AI
The KPMG Trusted AI principles
Our approach to Trusted AI includes three foundational principles that guide our aspirations and demonstrate KPMG’s commitment to using AI responsibly and ethically.
Values-driven
We are guided by our Values in everything we do, including AI implementation. They are our differentiators and shape a culture that is open, inclusive and operates to the highest ethical standards. Our Values inform our day-to-day behaviours and help us navigate emerging opportunities and challenges.
Human-centric
We prioritise the human impact of AI and recognise the needs of our clients and our people. We embrace this technology to empower and augment human capabilities – unleashing creativity and improving productivity in a way that allows organisations to innovate and responsibly grow at speed and scale.
Trustworthy
We will adhere to our principles and the ethical pillars that guide how and why we use AI across its lifecycle. We will strive to ensure our data acquisition, governance and usage practices uphold ethical standards and comply with applicable privacy and data protection regulations, as well as any confidentiality requirements.
How KPMG’s Trusted AI service can help
Keeping up with the rapid pace of AI evolution can be daunting, but with KPMG’s help, organisations can maintain a competitive edge.
We combine our deep knowledge of risk management with guidance from our Trusted AI Framework and the latest digital solutions to ensure AI implementation is ethical and responsible.
This strategic support empowers organisations to grow and innovate confidently, ensuring they’re making the most of AI technology while putting humans first.
KPMG is committed to fostering the ethical use of AI, guiding organisations to harness its potential to solve their current issues, overcome complex challenges, innovate and drive operational efficiency and strategic growth. We always ensure AI implementation is aligned with an organisation’s core business values to emphasise transparency, innovation and ethical governance.
Related insights
Meet KPMG’s Trusted AI specialists
FAQs
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What is Trusted AI? KPMG Trusted AI is our strategic approach and framework to designing, building and using AI solutions in a responsible and ethical manner, so our clients can accelerate value with confidence. It rests on 10 ethical pillars across the AI lifecycle:
- fairness
- transparency
- explainability
- accountability
- data integrity
- reliability
- security
- safety
- privacy
- sustainability.
Learn more: The KPMG Trusted AI approach (PDF 404KB)
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How can my business build and maintain trust through ethical AI? As AI rapidly develops, a robust structure and framework must be applied to de-risk AI adoption.
Together with the Australian Information Industry Association (AIIA), KPMG has identified what organisations need to do to ensure AI is developed, used and procured in a way that meets future regulatory and ethical expectations.
For more information, read Navigating AI: Analysis and guidance on the use and adoption of AI now or explore expert insights in Navigating AI: Event Insights (PDF 3MB).
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Can I use Trusted AI to grow my business? Yes. The Trusted AI Framework provides organisations with a foundation of principles to guide decision-making and adopt evolving technologies in a responsible way, to grow their business with confidence.
The field of AI is rapidly evolving, and so is our approach. As the technology advances and legal, ethical, risk and regulatory standards mature, we will continue to review and evolve our approach as necessary.
This ensures organisations can focus on their strategic goals, confident in the knowledge they are making the most of the opportunities of AI, in a responsible, human-first way.
KPMG’s solutions for business transformation
KPMG’s business transformation solutions can help you engineer a future of new opportunities designed to create and protect value.
KPMG Connected Enterprise
An industry specific, customer-centric approach to digital transformation.
KPMG Trusted Enterprise
A dynamic, modern approach to risk and regulation to foster and enhance trust.