Public sector

It's time for AI-X

The next evolution of customer experience

Customer Experience Excellence Report UK 2024/25

It is a difficult time for public services, post pandemic, raging inflation and an all-time high national debt with citizens demanding ever higher performance from government and public services as they compare public sector performance with that of the private sector.

This has led to an intense focus on public sector productivity. Doing more with less. Aging systems, processes and restrictive procedures and working practices provide a significant barrier. As does a reluctance to embrace new thinking and new ways of doing things.

"Public sector service transformation is a hot topic right now – with its profile only added to by the new government, a desire to improve efficiency and value, modernise through digital channels and retain / build trust even further. This year’s research gives a poignant insight into how to join digital innovation and experience together – to ensure both colleagues and customers are being looked after in the right way."

Jo Thomson, Partner, Customer & Digital Consulting –
Infrastructure, Government & Healthcare

Public sector

AI has exciting potential to help transform resources and productivity in the public sector and healthcare, and there are several examples across the UK Government, NHS, HMRC and Home Office leading the way.

Read the sector overview

Latest Customer Experience Excellence Insights

Download the 2024/25 Customer Experience Excellence report

This year marks the 15th anniversary of our Customer Experience Excellence (CEE) research in the UK. Building on last year's study, “Say hello to your new AI colleague”, this report examines the transformative role of digital and AI technologies in reshaping customer experience. Explore how these technologies can be designed to connect emotionally with customers, build trust, and create a new era of cost-effective, AI-enabled CX.

Download the report ⤓

Contact us

Jo Thomson contact photo

Jo Thomson

Partner,

Customer Transformation

KPMG in the UK

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Jason Parker contact photo

Jason Parker

Partner,

Global co-lead of Operational Excellence

KPMG in the UK

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Beccy Fenton contact photo

Beccy Fenton

Partner,

Head of IGH and UK Head of Health & Human Services

KPMG in the UK

Contact