In late 2022, KPMG International commissioned Forrester Consulting to conduct a global survey of 767 executives from technology, media and telecommunications (TMT) to understand their attitudes towards and plans for the metaverse.
These participants were global strategy decision makers at companies with more than US$250 million in annual revenue, and from 13 countries across five continents.
Key findings from the research:
- Six out of 10 believe the metaverse will have a huge impact on consumers and businesses,
- yet only a third say their companies feel adequately prepared with platforms for designing metaverse experiences and related operational processes.
- While a majority expect the metaverse to have a positive impact on customer satisfaction and engagement, less than half have held a business meeting in the metaverse with their clients.
TMT leaders see value in the metaverse for branding, marketing and customer experiences. Yet, our research shows that a majority say their companies are investing less than 5% of their total technology budget on the metaverse. Only 34% see building a business case as an important step for better enabling their metaverse strategy.
