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      Creating value through intentional personalisation

      University leaders increasingly recognise that personalisation is becoming a defining capability of the modern institution. Yet delivering it at scale requires more than investment — it demands deliberate choices about where personalisation matters most and how to embed it across the student lifecycle.

      Download the full report to explore key findings from our global survey of more than 400 university leaders and students, and learn how institutions are advancing their personalisation maturity.

      Key insights

      5 key takeaways

      • Treat personalisation as a whole-of-university strategy

        It must span academic design, services, data and governance — not sit within a single function.

      • Focus on outcomes, not activity

        Leading universities align investments to measurable student and institutional value.

      • Use AI to augment judgement

        AI enables better decisions at scale, but impact depends on how it supports human-led interventions.

      • Be deliberate about where to personalise

        Prioritise high-impact moments across the student lifecycle rather than trying to personalise everything.

      • Address culture, not just capability

        Governance, incentives and ways of working are often the biggest barriers to scaling personalisation.

      Boy with neon glasses

      Personalising the student experience

      Download the report

      How KPMG can help

      KPMG’s global education network works with universities to design and deliver personalised student experiences at scale. We help institutions define strategy, align operating models, unlock the value of data and AI, and embed the governance and capabilities needed to deliver sustainable impact.

      Get in touch to learn how we can support your institution in advancing its personalisation journey.

      Our people

      Guillaume Sachet
      Guillaume Sachet

      Partner, Corporate Transformation

      KPMG in Singapore