Determined to keep pace with an ever-evolving field, Ashraf has been studying almost every year since joining the firm. With support from KPMG, he completed his Singapore CA Qualification exams and is now just one step away from becoming a Chartered Accountant. Next on his list: a professional tax certification with the Singapore Tax Academy.
Balancing study with client work is far from easy, but Ashraf credits his managers for guiding him through. “KPMG encourages leaders to act as mentors. That makes a real difference when you’re juggling both work and exams,” he says.
Technology is another area where he is pushing himself to stay ahead. “No job is timeless. With AI and automation advancing so quickly, you have to adapt constantly,” he explains. “The key is to find the gap between what you can do, and what technology can’t do - now and in the future.”
That belief crystallised during a three-month secondment with KPMG’s Tax Technology & Transformation Services team. There, Ashraf designed four AI personas — advanced large-language model prompts that automate transfer pricing tasks. The tools are already live and supporting the team’s daily work.
“It was just a short secondment, but I was able to build something that could have a long-lasting impact,” he says with quiet pride. The experience deepened his conviction that the future of advisory work will depend on professionals who can bridge technical expertise with digital innovation.