Retail is changing fast — and artificial intelligence (AI) is at the heart of the transformation

      From personalized shopping agents to instant stock replenishment, retailers are using AI to reimagine how we shop, connect with brands, and manage supply chains. Our latest report, “AI in retail: lessons from strategy to storefront” explores real-world examples of AI in action, sharing practical lessons, benchmarks, and case studies from leading retailers worldwide.

      AI is now essential in retail, helping businesses focus on high-impact tasks by increasing efficiency and freeing up time for key priorities. It is also clear that those who already are best in class can become even better by spending time on what makes a difference. By aligning teams, building trust, and leveraging the right data and technology, businesses can make a real difference for both their operations and their customers.

      Mattias Hansson

      Sector lead for Consumer & Retail, KPMG Sweden

      Mattias Hansson

      Key highlights

      • 64% of consumer and retail CEOs say AI is a top investment priority for their business
      • 82% of retail executives believe embracing AI creates a competitive edge
      • Case studies from leading retailers across the globe and more
      • Guidance on building trust, empowering employees, and scaling AI responsibly

      ai-retail-report

      AI in retail: Global lessons from strategy to storefront

      From personalized shopping agents to instant stock replenishment — everyday stories from around the world of how retailers are using AI.


      Hear from our global leaders

      Whether you’re looking for inspiration, validation, or a roadmap for transformation, you can find guidance grounded in real-world experience. Discover how retailers are using AI to boost productivity, enhance customer experience, and unlock new efficiencies — while keeping people at the center of change.


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      From 11-13 January 2026, KPMG professionals will be present in New York at Retail’s Big Show, which brings together retail leaders who are shaping “The Next Now”.

      Our people

      Mattias Hansson

      Director and Head of Customer & Operations

      KPMG in Sweden

      Peter Lindström

      Partner and Head of Industrial Markets

      KPMG in Sweden